Temu topped the list of US Generation Z app downloads from January to October, with TikTok in second place

It is learned that on November 10, according to foreign media reports, according to statistics from application intelligence company Appfigures, from January to October this year, Temu topped the list of application downloads for users of Generation Z aged 18 to 24 in the United States, reflecting the continued preference of Generation Z for affordable goods and rich shopping experiences.

According to data from iOS and Android users in the United States, Temu has been downloaded 41.98 million times among Generation Z users in the United States, becoming the most popular app. The large number of affordable products provided by Temu is still very attractive to this group. In addition, the platform has effectively increased user activity through incentive mechanisms such as coupons, rewards and free gifts. Although Generation Z is concerned about sustainable development and the controversy over fast fashion continues, price-sensitive Generation Z users still tend to download and use this type of cost-effective platform.

In comparison, Shein, a similar platform, had 14.68 million new downloads. Although it is relatively lower than Temu, it does not mean that Generation Z has lost interest in it. It may be because many young users have already installed Shein, so the number of new downloads is relatively small. Shein still has a high level of attention among this age group, and its unique fashion selection and fast update mechanism cater to the needs of young users.

Social media apps also occupy an important position in the download list of Generation Z. Short video app TikTok ranked second on the list with 33.23 million downloads, continuing to consolidate its wide influence among young users. With its fast-paced and easy-to-digest content, TikTok has become the main platform for Generation Z to obtain information, follow trends and express their personality. It is worth noting that TikTok has also become the preferred search engine for this group, and users prefer to search for popular content through TikTok rather than using traditional search tools.

In addition, many of Meta's apps are also popular among Generation Z. The latest Threads has been downloaded 32.32 million times, ranking first among Meta apps, followed by WhatsApp with 28.42 million downloads, Instagram with 26.29 million downloads and Facebook with 20.58 million downloads. Threads, as Meta's latest product, has attracted more new downloads, while Facebook seems to have rekindled the interest of Generation Z users after its redesign.

Another app of ByteDance, Lemon8, has also attracted the attention of some Generation Z users. Despite its limited market share in the United States, Lemon8 has received 7.7 million downloads from January to October this year. This Instagram-like app focuses on fashion, lifestyle and multimedia content, catering to the visual needs of Generation Z while providing a social experience similar to Instagram.

Author ✎ Rayna/

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