Major adjustment of the US dollar exchange rate! Many big sellers seized the opportunity to expand against the trend

Major adjustment of the US dollar exchange rate! Many big sellers seized the opportunity to expand against the trend

Today, the central bank announced the latest RMB exchange rate against the US dollar, which is 7.1768, a decrease of 70 basis points compared with the previous trading day.

The central parity rate is the average price given by the central bank after summarizing the quotes of more than a dozen foreign exchange commercial banks. It is also a guiding price for the foreign exchange market. However, this central parity rate is not just an average price, but also represents the central bank's adjustment trend for the exchange rate. You can collect quotes from various commercial banks to estimate an average price, and then compare it with the central parity rate announced by the central bank. For example, if you calculate the average price of all commercial banks to be 7.1, the central parity rate given by the central bank is 7.08, which is 200 points lower than the average price for several consecutive days. This means that the central bank does not want the renminbi to continue to depreciate and is using regulatory measures.

The central parity rate had undergone two major changes on the 25th and 27th, especially on the 27th, when it was directly devalued by 130 basis points, and then the US dollar exchange rate soared for three consecutive days. After the central parity rate was announced at noon today, the US dollar exchange rate continued to rise, directly breaking through the 7.3 mark.

This round of exchange rate dividend period provides an important development window for our cross-border sellers. Many large sellers are planning to introduce capital and expand their scale during this window period. Recently, three large cross-border sellers, namely UGREEN Technology, REENE Technology and DOUTU, are planning IPOs.

UGREEN is mainly engaged in 3C products in China. It entered the cross-border industry relatively late, but its performance is also very impressive. Last year, its overseas revenue reached 1.414 billion yuan, and the largest share came from Amazon, accounting for more than 80%. Ruilian Technology mainly produces monitoring products. It is a pure cross-border company. Its overseas sales account for as high as 99.87%. Its largest sales channel is also Amazon. It has its own brand "Reolink", which is the BSR in the home video monitoring category. Duyuan Outdoor is a rare example of a counter-trend rise in the outdoor category. Its products are mainly aimed at the high-end consumer market. It produces RV yacht accessories and water leisure products. The counter-trend rise is inseparable from product positioning.

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