The Federal Reserve raises interest rates again! How will the peak season in the second half of the year go?

The Federal Reserve raises interest rates again! How will the peak season in the second half of the year go?

As the largest money-making market, the peak season of cross-border e-commerce can be said to be the hope of the entire village. Whether to eat meat or vegetarian this year depends on the trend of the United States in the second half of the year.


The Federal Reserve recently announced that it would raise interest rates by another 25 basis points.


This is the 11th time the Federal Reserve has raised interest rates since last year, and the U.S. federal funds rate has risen to 5.5%, the highest level since 2001.



The Federal Reserve is the institution that formulates monetary policy in the United States. Like our central bank, it adopts a tight monetary policy, such as raising interest rates, during inflation, and a loose monetary policy, such as lowering interest rates, during deflation.


The Fed's interest rate hike means that the U.S. dollar still has irreplaceable vitality in the market, allowing a large amount of dollars distributed around the world to flow into the United States. Investors can invest in the U.S. market through more ways, causing the U.S. dollar exchange rate to appreciate. Some market prices denominated in U.S. dollars will fall, increasing China's export expectations and causing certain fluctuations in the RMB exchange rate.


The last time interest rates were raised to such a high level, it either triggered the Internet bubble crisis or the subprime mortgage crisis. Some people say that in the short 246-year history of the United States, the last time interest rates were raised so much was in 1983 during the Reagan administration.



In just one year and five months, the interest rate was raised 11 times, raising the federal benchmark interest rate from 8.5% to 11.5%. This was because the Reagan administration stimulated economic recovery through tax cuts, which caused inflation to soar as the economy recovered. The inflation rate once reached 13.5%, and then the Federal Reserve had to adopt rapid monetary tightening to curb inflation.


Generally speaking, the US has an economic cycle of about half a century. Basically, the Fed raises interest rates to control inflation. Unless the economy is in a rapid recession or employment problems continue to fall short of expectations, the Fed will generally not adjust interest rates. This time, the continuous adjustment may be due to the surge in inflation data after the outbreak of the epidemic. Of course, the most direct reason is the rapid rise in energy prices caused by the Russia-Ukraine war, which led to interest rate hikes.



The impact of interest rate hikes on cross-border e-commerce

  1. Consumption is reduced and consumers are unwilling to consume


  2. It is difficult for companies to raise funds. Interest rate hikes will lead to corporate bankruptcy, layoffs, and salary cuts. Unemployment will reduce consumer spending.

    (You can’t even survive but you’re still shopping online o(╥﹏╥)o)


  3. There are fewer US dollars in the market. Every industry and country is short of US dollars to do business.


Buyer-level impact


Employment in the United States surged in the first half of the year, with the number of new non-farm payrolls in the United States increasing by 339,000, far exceeding the market estimate of 195,000.



Not only has the number of employed people increased, but the unemployment rate has also dropped to a rare 3.7%, which should be the lowest in the past half century. Currently, wages in the United States are also rising, but the increase is not as fast as the price increase. There are still many people struggling to make a living. Then the wage increase exacerbates inflation...


But they do give out money. Biden and Trump didn't treat money as money at the time, and the total was about 2 trillion US dollars. I guess many Americans have a lot of savings at home because of these two money distributions. Americans are not like Chinese people who love to save money. They basically focus on happiness. Referring to the excessive orders on Prime Day this year, we can see that there is still savings in their pockets.



But what you gain from Prime Day is just the tip of the iceberg in your pocket. It is estimated that the peak season this year will be so prosperous that you will definitely have enough money for shopping.


However, the Federal Reserve still has the possibility of continuing to raise interest rates, and the RMB exchange rate has basically remained stable. The current exchange rate trend is still a positive direction for foreign trade and cross-border e-commerce companies.


I think the most basic thing for all sellers is to keep themselves stable first. In the past six months, the industry has been exposed too frequently, so everyone must carefully identify it. Amazon's policies are getting tighter and tighter. Amazon has launched a wave of scanning operations for new stores, which will also trigger video verification! Compliance operations are absolute.

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