Recently, Amazon’s advertising team made another big move!

It launched two revolutionary AI tools - AI Creative Studio and Audio Generator, to help advertisers create advertising materials more efficiently and improve advertising results.

Next, let’s take a look at how powerful these two artifacts are!

AI Creative Studio: No More Worries About Advertising Materials

This AI creative studio can be said to be the "new darling" of the advertising industry!

It uses AI to generate images and videos, and supports saving these materials to Amazon's advertising material library at any time, making it convenient for sellers to call them directly when creating advertisements.

How to use it? It's very simple:

① Use of free materials: Amazon cooperates with Shutterstock, the world's largest copyright-free material platform, to provide a large amount of free materials. Although these materials are watermarked, you can use them directly on the Amazon platform, eliminating the trouble of looking for pictures everywhere!

② Upload pictures by yourself: If you have your own product pictures, you can also upload them. After uploading, you can use AI Creative Studio to adjust the picture style, and even turn static pictures into dynamic short videos with one click! It's really too easy.

③ AI-generated images: Amazon can also automatically generate high-definition images based on the description you provide and the scene themes, such as autumn, Christmas, beach, etc. These images are not only high-definition, but can also be automatically cropped according to different sizes to fully adapt to your advertising needs.

In short, AI Creative Studio helps sellers save a lot of design costs and time, allowing you to focus more on product and account operations.

Another great tool is the audio generator!

This tool is so thoughtful. It can automatically generate a voice script based on the product information you submit, and can also add background music to directly output a complete 30-second audio ad.

What’s more, you can also choose the voice style and tone, so you can create a professional advertisement in just a few minutes!

If you are not satisfied with the generated content, you can adjust the script, modify the tone, or even change the background music at any time to keep the advertising content "fresh" and optimize the delivery effect at any time.

Currently, this feature has been tested and launched in the Amazon DSP advertising system in the United States, specifically for sellers who need to quickly produce a large number of audio ads. This is really good news for advertisers, as it not only improves production efficiency but also ensures content quality, killing two birds with one stone!

AI makes advertising simpler and more efficient