Thousands of reviews were deleted overnight! How can Amazon sellers save their reviews?

Although it is common for Amazon to delete reviews, basically every year before the peak sales season, Amazon will first launch a major purge, and every time there is a purge, a large number of sellers' reviews will be ruthlessly deleted.

Having said that, I believe that no matter who it is, it would be difficult to remain calm if thousands of positive reviews were deleted overnight.

From the initial machine-generated reviews to the current manual reviews , sellers’ review-generating methods are constantly being updated and iterated, and Amazon’s inspection mechanism is not far behind. Sellers have policies, and the platform certainly has countermeasures. Whenever there is a major purge, Amazon will forcibly delete reviews that are judged to be in violation of regulations. Most of these reviews are illegal reviews that are posted by sellers on their behalf.

Why do we say most but not all? Because there are always individual sellers whose real reviews will be deleted or even bad reviews will be removed due to errors in the verification mechanism algorithm.

After the upgrade of Amazon’s A9 algorithm , it is no longer so easy for sellers to hide their comments from the platform by hiring real people. This is because now not only will the comments be reviewed, but the buyer’s account history will also be considered to determine whether the review frequently opens external links, etc. These seemingly unimportant details will be combined to make a final decision to determine whether the review should be deleted. Therefore, real reviews will be deleted. Moreover, if an account is detected as high risk by Amazon , even if the review is genuine, it will be directly cleared by Amazon.

So how can sellers effectively obtain reviews ? We have summarized the following methods:

1. Accumulate user mailboxes

The advantages of this method are: stability , low risk , and significant results ; the disadvantage is that it takes a long time.

All things are difficult at the beginning. It is difficult to make the first product, but once the first product has accumulated enough user email addresses, the next product will be easy to review.

Sellers need to invest resources and funds in the early stage to create a landing page or independent website, and then use advertisements to direct customers to the landing page and guide users to subscribe.

You can also attract fans through Instagram, Facebook and Youtube, and hold marketing activities to collect emails, but it will be relatively time-consuming.

2. Contact Reviewer

Compared with passively obtaining customer email addresses, proactive attacks will save time and money, have high cost-effectiveness and lower risks. The specific operation method is:

First, find the product pages where the target users purchased and left comments, then collect the email information of all users who left comments, and finally send them an email.

For example, if the target user group is men who love fitness, you can go to the Amazon Listing page for fitness equipment such as dumbbells to find the target user's email address. It is recommended that sellers use tools such as AMZDiscover to collect it, because manual search is too troublesome.

3. Third-party tools

Many sellers actually know this method, but they have not optimized these links and processes:

Through Amazon's API, access third-party tools, use some feedback tools, and then use automatic emails to encourage every purchasing customer to leave a review.

This method is not difficult, and doing so can not only increase reviews but also reduce the risk of receiving negative reviews . There are many Feedback tools, and most of them send free emails every month. It depends on whether sellers have the patience and time to study them carefully. Maybe they can discover more ways to play.

In addition to understanding how to effectively obtain reviews, sellers must also be careful not to step into forbidden areas. Here are some of the "traps" that sellers are more likely to fall into.

1. Ask friends or acquaintances to help leave a review

This operation is a serious violation of Amazon’s terms of service and is a mistake that many novice sellers tend to make. Amazon is very good at detecting the relationship between reviewers and sellers, so sellers should not test it easily.

Although Amazon generally will not block accounts even if it is skeptical about a small number of reviews, at most it will prevent these reviews from being displayed. However, Amazon's "big cleanup" is unbearable. If all the reviews are deleted as a result, it would not be worth it.

2. Buy Reviews Directly

This phenomenon was extremely common in the past two years, and it was usually large-scale, with dozens or even hundreds of reviews. There were too many channels providing such services, and the price charged for each review depended on the possibility of these reviews being detected by Amazon.

Amazon has always cracked down on this method . As the detection technology is upgraded, the review intensity is also getting stronger and stronger. If there are still sellers who see similar service channels, don’t choose to " fall into the trap " because it is indeed a trap, and the risk faced by the account is too high. By then, it will not be as " simple " as having your reviews deleted .

The above is all the content of this issue. In the future, we will launch practical content related to the cross-border e-commerce industry every week, and attach a free practical information package . Don’t forget to continue to pay attention~

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