What is Meilihui? Meilihui Review

I. Basic Situation

Company Name: Charm Hui

Founder: Wei Yibo and other 4 co-founders, all French

Start-up location: Shanghai

Launched: April 2010

II. Introduction to Meilihui

Meilihui is a private online sales company in the Asia-Pacific region, founded by Olivier Chouvet and Alain S

It was founded in 2009 by two entrepreneurs, Oulas, and co-invested by Thibault Villet.

In just four years, Meilihui has quickly become China's leading membership-based online luxury retail website. Today, Meilihui has cooperated with more than 1,500 internationally renowned brands, has more than 3 million fashion customers, completes an average of 2,000-3,000 transactions per day, and has covered every city in China. The company's annual sales have exceeded 100% growth, and it is expected that the annual sales in 2014 will exceed 600 million yuan.

2009: Meilihui Japan was established

2010: Meilihui China was established, and Xu Jinglei became the brand spokesperson for Meilihui;

In March 2012, Neiman Marcus made a strategic investment in GLS Holdings.

In April 2014, Meilihui received a joint investment of US$65 million from Chow Tai Fook and Investec Bank.

In July 2015, Alibaba made a strategic investment of over US$100 million in Meilihui.

In December 2015, the Meilihui Tmall official flagship store was launched.

On March 30, 2016, Meilihui officially landed on Tmall, inviting CEOs of luxury brands and celebrities such as Chris Lee, Olivia Palermo, Yuan Yawei, and Sheng Yilun to hold a 330 fashion show;

On October 23, 2016, Meilihui participated in Tmall's "Double 11" Global Fashion Festival.

In 2017, a brand summit was held in Milan, with more than 20 brand executives and representatives and more than 30 mainstream media from Milan and Italy in attendance.

3. Business Model

Adhering to the fashion smart selection concept of 100% official authentic products and super discounts, Meilihui features a limited-time and limited-quantity sales model, authorized by official brands, ensuring that consumers can enjoy the professional after-sales service of offline brands for the products they purchase online. The exclusive membership system allows consumers to obtain more customized information through emails, text messages, etc. At the same time, professional and experienced Meilihui fashion consultants carefully select major fashion brands based on the latest trends and customer needs, and launch high-quality products with a discount of up to 10% at 9 o'clock every day, dedicated to providing a first-class luxury shopping experience for the majority of fashion consumers.

When any disagreement arises in these rules, the Shanghai Intermediate People's Court will serve as the exclusive court of first instance for negotiation and jurisdiction.

4. Spokesperson of Charm Benefits

On September 3, 2014, Meilihui held a grand press conference in the fashion capital of Shanghai, announcing that the elegant movie star Sun Li would become the brand's new spokesperson. Since then, Meilihui has started a charming journey with Sun Li to explore the online fashion world together.

Regarding the new cooperation between the brand and Sun Li, Mr. Thibault Villet, CEO of Meilihui China, expressed his confidence, "I admire Miss Sun Li's full commitment to her career and her pursuit of excellence. She is a person who takes work and family very seriously, is smart and wise, loves life, and is mature and confident. Such a charming woman is the perfect spokesperson for Meilihui."

On April 16, 2017, actress Song Jia became the latest ambassador of Meilihui's 7th anniversary carnival, and international supermodel Miranda Kerr became the special buyer of the e-commerce website.

5. Domain Name Upgrade

On September 3, 2014, Meilihui also announced the official launch of a new domain name, MEI.COM. The new domain name is shorter and easier to remember, which fully meets the memory and search habits of fashion consumers. "MEI and Mei are homophones, and we hope that consumers can start a charming and extraordinary fashion online shopping journey when they type MEI.COM."

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