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Let me first talk about the store
- The store has about 15 products, each product has 4-15 variations, the difference is basically the color, and the average order value is 100+.
- The store is an American store.
- The boss runs the business in a very Buddhist way, advertising one product at a time with all the keywords piled together. There is no operation involved, and the CPC is about 0.7-0.8, while the total ACOs is 15%-20%.
- The title is concise and within 15 words, and the first 4 words are actually our model...
- Only write the parameters in five points, each within 10 words.
A+Old+Ugly
With my current operation, please take a look at why the link becomes worse the more I operate.
1. An old link that has been sold since 2019, with more than 10 variations, the only difference is the color. Each variation has hundreds to thousands of comments, and the subcategory ranking before operation is 80+. I disassembled this parent body and merged it again. Currently, the comments have been merged and there are more than 4,000
After the reviews were merged, Amazon sent a notice saying that the brand in our title (all capitalized) did not match the entered brand (first letter capitalized). I changed the brand in the title of half of the links. The ranking is dropping every day, about 10 places a day, and is currently 140th. I found a service provider and reported the BD, which will take effect next week.
2. There is an old link that is no longer needed, with about 10 sub-bodies, and each sub-bodies has hundreds of comments. I split this old link into several sub-bodies and merged them into two links sold in 22 years. However, the comments were not all shared, only part of them, and more than ten cases were opened. It seems that merging comments has almost no effect on ranking.
3. My boss reduced the price for me, each product was reduced by 10-20 USD, one product was reduced by 40 USD. Six products were reduced in price. To be honest, such a big price reduction should be a great help to sales, but I am really useless QAQ.
I selected four products and started to reduce their prices through coupons + discounts, but the effect was not good. Only one product that was reduced by 40 US dollars (20USD coupon + 20USD discount) had a more obvious effect.
We have advertising, but it feels like the ads are still the same, the order volume is still the same, and it's a lonely drop. We are going to launch some products to competitors with higher prices than us, but with such a competitive edge, the prices of competitors are all on the ground.
4. I have been slowly adjusting the advertising. The ACOs from when I joined the company till now is 14%. Among them, the ACOs of the new advertisements after I joined the company can be controlled at around 10%, and the ACOs of the old advertisements are also decreasing step by step.
Until last night... I downloaded the backend orders for the past 6 months and found that our orders were mainly placed between 8am and 12am China time, so I reduced the budgets of 4 ad groups by half. Then I also slightly adjusted the ads (negated some keywords), which I do almost every day, and I won't negate a lot in one day.
Then today I don't know if Amazon has a bug or my ads are dead! I have only spent 90USD so far (almost 12 noon), and it seems that all my ads can't be burned out. Normally, I spend 300-400USD a day on ads.
But I have opened more than 30 advertising campaigns in total, and I only used the budget for 4 ads. I hope not all of them will fail. I hope it is an Amazon bug. I am afraid.
Also, is it useful to adjust the price by time? I have always wondered about this question. You said that bidding is such an important thing, sometimes it is 1, sometimes it is 0.1, can you afford to adjust it like this? I have always been resistant to this thing. Although I used it for half a year before, my ads were rotten at that time. Now I don't dare to use it. If you don't adjust the price by time, but adjust the budget by time, will it be effective?
5. How should I change the main image? Because some old products (more than 3 years old) have slight changes (such as changing the logo position), the main image needs to be changed. How can the impact be minimized? I have tried AB testing, but I have been testing for more than a week and tried three links (each link has multiple variations), but there is no data. What's going on?
6. I have applied for Advanced A+, and I directly replaced it with the old A+. This should not be a big problem, after all, the layout of the new A+ is different from that of the old A+. Or is it better to do an AB test before changing?
7. For the newly released VINE, two can be sent for testing for free. If I have a parent body A, and child bodies A1 and A2, I send two A1s for testing, and then I pay 200 yuan out of my own pocket to send 30 A2s for testing (no matter if it is before or after), then can A1 still be considered free?
8. Regarding the store I described, is there any way to increase sales? Because I feel that the store should have good potential, but after I took over, I worked hard like a tiger, and the sales volume is only 3.5 yuan, which is very emo (PS: I will not do off-site business because the average customer spending is high and I can’t afford the loss; I will not do S orders or illegal operations; I have already done the most basic things such as QA, flash sales, and optimizing comments)
"Wonderful Reply"
Althon_lk - I didn't mean to be different, but I have outstanding taste Agree with: 365 days of being tortured by the Amazon, komoribe, Amy1994, Cytosine, Xiaogui more» There is a lot of content, so I simplified it a bit:
1. Merged variants, got more reviews. Changed half of the title, but sales ranking went down instead of up
The modification of the title depends on the clicks. If you think the title is improved, you can observe it for a longer time to see if the indicators are improved before and after the modification. If not, it is recommended to use AB test to compare the data honestly.
2. Merging comments does not help with links. It should promote links, but it does not.
Merging comments is good for clicks and conversions, but it also depends on the original situation of your link. For example, if there is no comment on the new link, merging comments will definitely be positive for clicks and conversions, but it will not help the product exposure and advertising space, because the essence is still based on your link basic score, and the weight is accumulated little by little, and it cannot be inherited by merging. So pay more attention to the changes in indicators. Positive is effective, otherwise it is useless.
3. The price reduction has little effect on linking, and the ads remain almost the same as before.
It is somewhat similar to question 2. Whether the price reduction is a coupon or Prime, there is still a certain difference between the two. The former keeps the selling price unchanged, or there is a coupon on the page that buyers need to click. For Prime, all members see the discounted price. Which one is more attractive depends on the situation of your category.
Advertisements still depend on clicks and conversions. These two indicators can run through your entire problem. Whether it is effective cannot be simply determined by the increase or decrease in orders. You need to look at key indicators and the results of your actions. At present, conversions have not increased, so see if clicks have improved. Try to give it more time, observe for a week or half a month. If clicks increase, then the price reduction is a positive operation. If not, it is useless. The factor affecting the conversion rate is price, which is a point. It may be that the price reduction is not enough or the buyer is not very sensitive to the price. It is necessary to analyze according to the specific situation. By analyzing the problem through each variable, we can better see the essence of the problem.
4. Are time-sharing bidding and time-sharing budgeting effective? How to operate It depends on the person. Some people praise it, while others criticize it. Try it more. Only when you spend your own money can you know whether it is good or not. For me, it is useful. Because my purpose is simple and clear - profit first. I have a limited budget for a limited time to ensure my profit.
It is necessary to maintain sufficient budget and click-through rate of ad space during peak order period. It is not clear whether your current bidding method is FIXED. If not, I suggest you try it, maintain sufficient budget + TOS percentage, and see how it works. Then you will know the answer.
5. How to replace the main picture and advanced A+? It is better to do A/B test first.
For the AB test of the main image and A+, just keep one test. It is recommended to prioritize the main image, after all, it is the prerequisite for determining whether customers are interested in your product. A+ is a icing on the cake. If you look at the mobile version, you will also find that the main image has a higher priority than A+. The premise of a purchase behavior is that the customer is interested in your main image/price/comment and clicks to see it. Whether the transaction is finally completed depends on whether the 5-point description of the link and the details page have solved the customer's needs.
The style of the main picture can refer to how the main pictures of competitors are laid out. When you don’t have subjective ideas or are uncertain, competitors are your best teachers.
6. Vine is free for 2Pcs, parent A, child A1-2 submissions; child A2-30 submissions, paid 200, ,A1 is free
In view of the above points, the poster can analyze which parts of the product should be optimized and which parts can be slowed down. There is a good word that can be used in this situation: "insensitive". The same is true for Amazon. Sometimes you should not rush for short-term results. Just follow your own ideas and believe that it is good. Let the bullet fly for a while. Even if the result is bad, it is your own decision and you can learn from it.
It should be so - God helps those who help themselves Agree with: 365 days of being tortured by Amazon, always going to bed late, komoribe, cool night breeze, Feilong123 more » 1. The variants were removed and merged, and the titles of half of the sub-sub ...
2. The number of comments and ratings, first of all, directly increase the link conversion rate, and it depends on the stage of the link, the corresponding effect size is also different. New products have few comments, and when there are few comments, merging a few hundred comments will have a significant effect. If there are already many links and comments, continuing to merge links with low relevance may have a side effect of affecting the link label.
3. The direct effect of price reduction is to increase conversion rate, but traffic may not be directly increased. It is recommended to try to set up member day discount + coupon to see the effect.
4. The order time of all orders is the time of the 0 time zone, and the orders on the ads are delayed due to attribution, which may not 100% match the time data on your all orders. Once the advertising budget is reduced, the original advertising system delivery logic may be changed, resulting in changes in the advertising exposure positions of your 4 advertising groups. The exposure is limited and the money cannot be spent.
In addition to your own adjustments, you should also consider market factors when analyzing advertising. Secondly, you can compare the click distribution of placements before and after the change in advertising performance to see if there is a significant difference, because the placement will directly affect the click-through rate and conversion rate, followed by the impact of the market (which will also indirectly affect your placement). If this is the case, adjust the ad clicks mainly to the positions with good acos performance before.
5. Ad adjustments follow a principle: pursue the maximum input-output ratio that can be achieved at the current stage. For example, your ACOs were originally good, but because you unilaterally judged that the all order time was in the morning, you took the initiative to reduce the budget by half. This operation is really redundant because there is no necessary logical relationship between the two. Natural weight and advertising weight are two different things, and the former grows on the basis of the latter.
6. It is unlikely that the data from the ab test will be available in a week. There will be delays occasionally, and the logo position will be changed. To be honest, the data from the ab test is of little reference value. The significance of the AB test is that there are obvious differences between the two graphs. In this case, the data obtained from the test comparison is meaningful for analysis.
Make sure the image quality meets Amazon's image requirements. Only the logo position is modified, which does not change much and does not have a big impact on expectations.
7. Since the advanced A+ is better designed than the ordinary A+, and the selling points can be performed normally, why worry about the negative impact? Have some confidence in yourself. If the good is visible to the naked eye, you can make changes if you can confirm it is 100% positive. However, for the relationship between the all order time data and advertisements, the relationship between comments and links, and the operation of variant adjustment, which are not visible to the naked eye, you need to be cautious.
8. A parent can only register 30, and you have registered 2 children in a1, so a2 can only register 28. Unless you split a1 and register 2 children separately (free of charge), register 30 children in a2 (at your own expense), and then merge them later, you can achieve your goal.
Finally, there is a huge problem with the content description of the original poster. He only records and reflects on his own operations, but does not pay attention to the market dynamics: the behavior of competitors (promotional discounts, ad position adjustments, etc.), changes in keyword popularity, whether new competitors appear, whether the market capacity fluctuates, etc. An important concept is that Amazon operations are essentially market operations, not link operations.
If the impact is only caused by your own adjustments, then through a few deals and advertising, you can slowly recover. But if it is the market that is affecting you, the process will not be so simple. Market trends, product life cycle and other factors cannot be solved by link optimization, advertising adjustments and a few deals alone. I am Xiao Fanfan • 2023-10-17 15:11 8. A parent can only register 30, and you have registered 2 children in a1, so a2 can only register 28. Unless you split a1 and register 2 children separately (free of charge), register 30 children in a2 (at your own expense), and then merge them later, you can achieve your goal.
Hello, regarding what you said, Amazon's latest Vine program policy is that after completing the Vine program registration ASIN, you will not be able to add sub-ASINs. This should be to prevent buyers from merging listings. So after splitting A1 and completing the registration, can it be merged back later?
m mx • Guangzhou • 2024-02-27 10:30 I asked the customer service and it is like this now. Once the parent ASIN is registered, it cannot be split or combined, and the quantity cannot be changed, regardless of whether you choose free or paid.
With the Evening Breeze • Dongguan • 2024-02-27 14:26 The fifth point actually bothers me a lot. My products are too general and have too low conversion rates. Suppose in the morning I can get 1,000 sales with 100 euros of advertising, but in the evening I may only get 500 with 150 euros of advertising. So I also used a time-sharing strategy, but I would like the night to be the same as the day.
The Judge of Rome - A 95-year-old e-commerce man Agree from: CiciYe For old links, you have made too many changes in a short period of time. Both links and ads need to be adjusted slowly. Just like doing AB data, don't adjust ads when you change links. Otherwise, you will find that you don't know whether the data changes are caused by the adjustment of your links or the adjustment of ads. Always remember that when doing deletion work, you need to only change a single variable and keep other variables unchanged.
First, you split the parent body just to add comments, but the number of comments seems to have increased but the link weight has decreased. You should merge it based on the original parent body.
Second, change the main picture. If the packaging has been significantly changed, you can change it, but it is better to add a picture to tell customers the difference between the old and new packaging. If you only change the position of the logo, you don’t actually need to change the main picture. The main picture has a lot of weight, and generally the main picture of old products will not be changed unless it is absolutely necessary.
Third, the extent of the price reduction depends on the category. If your customer spending is high, the price reduction you achieve with coupons may not be attractive enough to customers. Generally, it is better to use a combination of membership discount + coupons for high customer spending.
Fourth, your idea of adjusting ads is not right. Ads are added and deleted according to demand. Only by building a good ad model and combining it with ABA data can we know where the problem lies. My suggestion is to adjust according to the needs of the link, such as exposure, clicks, conversion rate, and ad space. Generally, it is divided into: SP is automatically responsible for exposure and clicks, which requires low bidding and high exposure, SP manual and SB are responsible for ad space, and SD is responsible for conversion rate. However, this ad model needs to be established based on the link foundation, rather than blindly adding and deleting. In addition, I generally don’t look at acos, because acos cannot represent the actual situation of the link.
Fifth, if it is a pure white hat, understand the different uses of advertisements. Try to use different types of advertisements together, and you may get unexpected results.
Misty2336 1. When you modify the title, I don’t know if you have changed other keywords. If the link is stable, changing the title can easily affect sales, because Amazon will reallocate traffic to you.
2. If the combined link is not shared in the comments, it is equivalent to not being helpful but adding some variations to divert traffic;
3. You still don’t know which link among these variations is the main link. You only know that you have been constantly commenting, optimizing, and operating. If you haven’t even determined the style and link to be promoted, then all your actions are aimless and headless.
4. Not to mention the price reduction strategy, the price strategy in a variant must be closely related to the key promotion link and the overall layout of the link. You should position your product according to the market situation and see which price range is suitable for you, instead of blindly reducing the price, otherwise it will not bring more sales but reduce your own profits;
5. The data provided by the advertisement is relatively small, and I can’t see anything, but the time-sharing bidding is really useless;
6. In A1 case, it can be free;
7. For products with high average order value, it is better to optimize the page and visuals. Off-site is not suitable for products with an order value of more than 100 USD.
8. If there is no data in the A/B test of the main picture, it should be that the link itself does not have enough traffic. You can change a link with larger traffic to test. As for the angle, you can refer to the angle pictures of some excellent sellers in surrounding categories. The information provided here is also relatively small, and the main pictures of each category are quite different, so it is hard to say;
cb small yasuo 2. Merging unsold link reviews will not increase your ranking immediately, and it depends on how many reviews your original link has. For example, if there were 1,000 reviews originally and 500 reviews were added, it actually has little impact. If the reviews increase a lot, for example, originally 300, and suddenly it reaches 1,000 reviews, it is recommended to increase the budget for recent advertising, +CPC or increase other position ratios, and increase the traffic for a while to adjust
3. The price of competing products is also low, and the price reduction effect is not obvious. This should be what it means. It is recommended to report activities, so that your activity price can be lower than that of competing products, and then BD will roll up
4. Reducing the budget will not have such a big impact, but it is possible to see if the big words with poor conversion are negated. If they are negated, they can be added back. In addition, if the ads are not running, you can look at the market. It is also possible that there are competitors making big moves, such as a low price of LD combined with an ultra-low price of LD, which may instantly snatch a lot of traffic.
5. AB testing is too slow. Just change the chart and look at the data for three days. If there is any deterioration, adjust it back.
6. A+ does not have a big impact, so don’t worry
7. I don’t understand, but a parent can only report VINE once, 2 are free, and if you want to report the remaining attributes, you can only split them up and report them again.
8. The key is to attract traffic, click-through rate, and conversion rate. To attract traffic, you need advertising. For conversion rate, you can add a larger coupon in a short period of time, a coupon that is superior to that of competing products. Keep it stable for 7 days and then reduce it to see the effect.
The above are just suggestions. The poor results are due to market reasons and have nothing to do with our operations.
Anonymous user
Agree with: Ding Ding Ding Someone, Hello Hello Hello 2022, komoribe, The night is cool and the wind is rising, KKiwi70 more » 1. Time-based price adjustment is useless. I have tried it many times and the advertising effect is very poor.
2. I don’t know if there is a delay in today’s ads. We usually spend 1,500 dollars, but today we only spent 700 or 800 dollars. Maybe other platforms have grabbed a lot of traffic?
3. You said that this kind of Vine operation will definitely be charged
4. Regarding increasing sales, I suggest you try SB and SD ads. In the past two years, we have tried a lot of SB and SD ads, and the results are really good. The effect of SD is far better than SP and SB.
For example: SB product set (keyword placement/competitive product placement/category placement), SBV (keyword placement/competitive product placement/category placement), SD category placement (VCPM/CPC bidding), SD competitive product placement (VCPM/CPC bidding), SD competitive product brand placement (VCPM/CPC bidding), SD product browsing remarketing/purchase remarketing (14 days/30 days/60 days/9 days), SD product asin defense (VCPM/CPC bidding). Generally speaking, vcpm bidding will have better results.
You can actually try all of these, but the premise is that your products are all in the same category. You can put all the products in the same category together. This type of advertising is mainly for brand services. If you want to build a brand, it is recommended that you try it. The initial investment is not small. If you want to run these ads, it is best to run them together and distinguish their purposes. For example, which part of the ads is to attract new customers and which part of the ads is for conversion. They all need to be well laid out, and the evaluation indicators of each ad are also different. It is not enough to simply look at acos to solve the problem.
Director of Fishing Agree with: qwqwqw, Ju Yu Cheng, Today's orders are booming, Jian Yuan lam, Cross-border workers 99 more » For a stable link, frequent major changes are taboo. Amazon links should be something that makes money for the company, not something that operators should use to show their abilities or try out their own ideas.
After a link is stable, it doesn’t matter whether its listing and pictures are beautiful or not, whether there are embedded words, or even the number of comments. Many of the old links of Damai are just a few sentences and a white background picture.
After frequently modifying the listing, first, it will affect the weight of the link, because Amazon needs to re-identify your product and link. Second, it will affect the loyalty of buyers. Many operations that you think are optimized may be questioned by buyers. They will doubt whether the product has been changed and whether they can continue to buy, thus affecting conversion;
Secondly, the most important data should not be simply sales volume, but analysis from the source of the problem, whether exposure clicks have decreased, whether conversions have dropped. It cannot be simply attributed to the fact that you moved a few ads or merged a few reviews. Maybe the reviews you merged don’t match the product at all? This will give buyers the illusion that you are manipulating reviews.
To sum up, operators should not take themselves too seriously. There must be a reason for a link to be successful. Blind and unreasonable optimization will not bring better results, but will be a drag. Especially for stable old links, you must be very careful.
Sunny Old Boy Agree with: Gaic九月九, komoribe, I am so awesome, bald self, positive Coke more » The main problem is that you don’t understand the promotion plan for high customer orders, or you don’t have experience in operating high customer orders. All of this is just the beginning. If the customer order is high and the goods are large, there is still a lot of experience in shipping that needs to be improved.
1. Do not optimize a link repeatedly.
2. The purpose of advertising. You need to be very clear about the purpose of your advertising. By placing orders through advertising, you can drive the natural search ranking of keywords and place more natural orders.
3. You cannot control ACOS without determining the ratio of advertising orders to organic orders within a certain period of time. You must be clear about the purpose of controlling ACOS, such as controlling the 20% you mentioned to around 10%. On the surface, it may seem that the output of this advertisement is profitable. However, it violates the purpose of advertising orders. If you control ACOS at 10%, and optimize the advertisement, does it result in more advertising orders? Or more organic orders?
4. Regarding the order concentration you mentioned, 8-12 Beijing time, this time corresponds to 5-9 pm in the United States. The so-called concentration requires at least 60%+ of the orders to prove concentration. According to the normal usage rules of a product, I think the probability of this situation should belong to the fitness equipment category.
5. The most important factor is the search ranking of your ad. How is the ad position during other sales periods? Or maybe other people’s ads are a little slow, and you have budget in the morning, so you have more orders during this period. In other periods, it’s because your bid is too low, so there is no exposure or clicks. This factor cannot be ruled out.
6. Your number of reviews is already very good. For such a high-priced product, there are only 1,000-4,000+ reviews, which has surpassed 99% of the overall sellers. If you have any questions, you can leave a message at any time. More communication
50 Points Moon - A Gentleman is Harmonious but Different Agree with: komoribe, I'm awesome, hairy rhino, Xiaocaicaicai Let me share with you a site that I recently took over that was performing very poorly. The profit in April was only 150 euros, and the profit margin was only 1.8%. On May 16, I started to adjust it. At that time, the profit according to ERP was only 60 euros, and the profit margin was only 1.2%.
I know our products were the best before, so there were no major problems with the pages. The main problem was advertising. The old operations were too busy and there was no air-conditioning advertising. I started with advertising, and adjusted the old ad groups. I tried to lower the bids for bad ones, and lowered the budgets if they were too high. I also turned off the really bad ad groups.
I have about 20-30 ad groups. I haven't created any new ad groups, but I've learned from advertising recently that it's best to get rid of the poorly performing ad groups and create new ones. I don't have that many yet. I just keep optimizing the bids for the old ads, depending on the ad positions. The bids have dropped from 90 Euros per day to 60-70 Euros, a drop of about 20 Euros a day. The number of orders is stable at around 50.
In May (the profit from the 16th to the 31st of the second half of the month was 740 euros), the profit margin was 6.7%. Now there are 16 days in June, my profit is 764, and the profit margin is
=medium15.73%. I just optimized the advertisements and gradually increased the profit margin.
So the poster’s situation is different from mine. You can analyze it more. If you optimize the page, just don’t touch the ads first and see what happens?
I also have to think about it now. I only saved 20 euros in advertising fees. I had no profit before, but now I have a profit of about 50 euros a day. I can save 50 euros in advertising fees. In fact, I looked at the products that have been ordered. There are slight changes in the products that have been ordered. For example, the products that were losing money before are no longer losing money. Advertising and orders have decreased at the same time. There are no orders, no advertising, and no losses. The orders for other products have increased, and there is profit.
Mr. Gan - 11 years of e-commerce experience Agree with: komoribe, rwainnn There is not enough information. I can't analyze anything.
1. It is not bad to drop from 80 to 140, this ranking is still easy to rush back, unless it is a red ocean. And Amazon does have too many bugs, so sometimes it looks bad, and it is normal to be worse after adjustment. If you have already adjusted it, just change it according to Amazon's requirements, and then there is no problem with the BD idea.
2. When the number of reviews reaches a certain volume, it actually has little impact. Unless it is a few nodes such as hundreds to thousands, thousands to 5,000, 5,000 to 10,000, etc. Then compare it with the number of reviews of competing products.
3. The core of price reduction is to increase conversion rate. You should pay attention to whether your conversion rate has increased. You can also compare it with competing products. If your price is not significantly better than competing products after price reduction, then it is really a waste of money. Then if the conversion rate has increased, you can direct traffic to it, giving priority to accurate traffic. This will have a more obvious effect. Traffic is not directed randomly.
4. Your focus at this stage is not ACOS, but to increase sales to prove yourself. If you control ACOS, your sales may decline. So think clearly about what you want to do at this stage.
5. Changing the main image should only be considered if it can significantly increase the click-through rate. Changing the logo position is really meaningless. You need to see whether your core competitiveness or the differentiation point of your competitors is displayed in the main image. If not, adjust it. For testing, take the second and third best-selling sub-items, run ads and compare the click-through rate of your first-best product.
6. There is no need to test Advanced A+, just change it if your image quality is higher.
7. I haven’t tested this. But I suggest you don’t always think about saving money for your boss. The key is to increase sales.
8. Adjustment and optimization may reduce sales in the early stage. You need to find the root cause of the problem and make changes if necessary. Then increase sales through BD or off-site
The harder I try, the more confused I feel Five years of operating experience tells me that you should not make any big changes to old links and old advertising groups at once. Although the starting point of every step you take is correct, after all, the weight has been accumulated over the years, and every major modification will affect the weight.
A few questions about you: 1. Time-sharing bidding can be tested, but it is recommended to test it slowly in new ad groups instead of directly applying it to old ad groups;
2. For Advanced A+, do not replace it directly. Amazon has always been a mystery. Although the new pictures meet the business requirements, they may not be suitable for the market. It is still recommended to do a test;
3. Vine calculates the registration fee based on complex variables. You can only test up to 30 variables under one parent body. It is recommended that you read more about the relevant rules.
4. For the current situation, you should first analyze the link from all aspects, including traffic, clicks, conversions, advertising, etc. Adjust what is not working.
Guangzhou Jackson Wang You have done too many things. When you optimize ads and listings, not all optimizations are positive. Your changes may be negative. Don’t make big changes to good ads and listings. For bad ads and listings, make changes based on where the exposure and click conversion are poor.
After doing the survey, you can make specific optimizations. Also, the operations you make must have market feedback data. You must make changes based on data support. Even if you have data support for optimization, it may still be a negative optimization, not to mention that there is no data support.
Generally, when I start working, I only change ST and newly added ads and turn off ads with ACOS explosion. I will optimize the others when I have data. Don't use time-sharing pricing, but use time-sharing budgeting.
I often see some operations people busy all day long, but I don’t know what they are doing. They may be making random changes... I am too idle to work at Amazon.
Anonymous user 1. You can check whether the brand + keyword before the change is ranked higher in natural search and has a certain amount of natural traffic. If not, then the brand change will not have much impact; splitting and merging variants may have a certain impact on rankings 2. Merging reviews does have a certain impact on conversion rate, but if no orders are placed, it will have no effect on rankings. 3. The product has room for price reduction, and you can flexibly set up preferential promotions, purchase discounts, coupons, and membership discounts 4. Now the advertising data is delayed. You can see that the expenditure is very small, but some of the advertising campaign budgets may have exceeded the budget. 5. The main image can be judged by data, such as whether the number of sessions in the advertising data and business report has increased for at least one week. 6. The Advanced A+ and old A+ layout modules are different. If possible, you can recreate the Advanced A+ 7. If there are A1 and A2 in a parent A, only A1 can participate in both for free, and A2 cannot participate in the paid one, unless A2 is separated and participates separately 8. Improve the natural ranking of keywords, optimize the ads, and analyze how competitors operate
A white Help me, I feel so tired after reading this. I have to think too much when doing operations. It is really tiring to optimize according to logic but the results are not satisfactory. I have also opened a large coupon recently. The discounted price is lower than that of competitors, but the effect is not very good. The coupon advertisement position on the product page of my category will not be displayed. I think it may be related to this. Regarding advertising optimization, I think it is not advisable to cut the budget according to your own judgment. I will only increase the bid and budget when there are more orders, and run it normally during the rest of the time.
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