Hot-selling items on Mother's Day in the United States generally dropped in price, and these categories on Amazon dropped the most

According to the latest report from market research firm Pattern, as inflation eases, some of the most popular Mother's Day gifts sold online last year have generally dropped in price this year. Data shows that compared with April last year, the average price of Amazon's top ten best-selling categories for Mother's Day fell 1.6% year-on-year.

Among them, digital photo frames saw the biggest price cuts, and this category was the fourth largest category in Amazon sales on Mother's Day 2022. Data shows that the average selling price of digital photo frames on Amazon's US site fell by 11%, from $127.71 in April last year to $113.75 in April this year.

The average selling price of foot massagers, which was the most popular Mother's Day gift on Amazon last year, fell 5.64% year-over-year, from $135.25 to $127.62.

Other popular Mother's Day items that saw slight price drops compared to April last year included neck massagers (3.63% cheaper), gardening tools (3% cheaper) and cosmetic bags (2% cheaper).

There are also some categories where prices remain the same or even slightly increase. For example, the average price of women's shoes, the second best-selling category on Amazon on Mother's Day last year, was $24.88, which was unchanged from last year.

Additionally, Pattern found that the average price of a scented candle, which ranked seventh in sales on Amazon on Mother’s Day last year, increased nearly 5% to $19.25 this year, from $18.37 last year.

The average price of kitchen appliances, which ranked third on Amazon's Mother's Day best-seller list last year, increased by 1.83% from $21.51 to $21.90. Other categories with slight average price increases included back massagers (1.27%) and women's clothing (1.24%).

Editor✎ Ashley/

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