A large number of sellers have inexplicably received a surge in orders! Be careful not to sell too much and your store will be closed!

Today, many sellers were discussing in our group that suddenly there were a lot more orders. The orders of more than ten orders per day have increased by twenty or thirty, and the orders of hundreds of orders have doubled!

Is this the United States giving out money again? After looking up some foreign media news, I found that the United States did pass a $1.9 trillion economic stimulus plan last weekend, and quickly released the subsidy policy directly for the American people.

Today, the U.S. Treasury Department specifically reminded everyone on Twitter to "check their bank accounts and mailboxes", and said that the United States has distributed more than 90 million subsidies since last Friday, with a total amount exceeding 242 billion U.S. dollars!

Most of them are sent directly to eligible American consumer accounts via bank transfer, and other consumers without bank accounts will receive checks from the Treasury Department in the next few weeks. So whether you have a bank account or not, as long as you are an eligible American, the government will directly send you at least $1,400 !

All in all, the effect of this plan to stimulate consumption is quite obvious. After receiving the checks, everyone really went shopping. Thanks to this money distribution, our sellers also made a small fortune.

However, the surge in orders brought about by this money distribution also has certain hidden dangers. Last year, due to the frequent subsidy policies of the US government, while the number of sellers' orders increased, sellers often received sales surge warnings from Amazon. The next few weeks are likely to be a peak period for sales surge warnings.

Sales surges occurred frequently last year. Regardless of the security of the seller’s account, as long as sales increase significantly in a short period of time and are inconsistent with historical order conditions, the seller may receive a warning email from Amazon.

Because the surge in sellers' sales is also a pressure on the Amazon platform, the reason why Amazon checks stores with a surge in sales is mainly because it is worried about encountering fraudulent sellers, which will trigger a large number of complaints from buyers and affect the reputation of the Amazon platform.

Therefore, new accounts and new products are generally easily reviewed and frozen, because there are no historical sales records and buyer feedback to refer to. If a new product/store receives a lot of orders at once, it will easily trigger a sales surge review.

According to the real situation collected from the seller group, the reasons for the surge in sales are mainly the following:

1. The account is newly registered, and many orders are placed without any significant traffic or exposure of the products in the store;
2. The account has previously engaged in follow-selling behavior, the backend order growth is unstable, the orders are not delivered in time, and there is little customer feedback;
3. The relevant products on sale in the store are products with large seasonal demand. In the short term, sales have increased rapidly due to the growth of consumer demand, but due to inventory supply issues, delivery is not timely;
4. For FBM sellers, sales volume increases rapidly in the short term, but Amazon has doubts about whether the merchant is able to deliver the goods and whether the shipment is false.

If you receive a sales surge warning from Amazon, sellers who are operating normally do not need to worry too much. You can submit the information to appeal according to Amazon's prompts. I found an industry leader that specializes in Amazon appeals - Lark Appeals under the BlueChuang Forum, and I would like to share with you some ideas for appealing a sales surge.

1. Provide detailed information on the surge in orders. Provide information on recent large orders truthfully and focus on it, and clearly state the order information, such as delivery information, unit price, quantity, total amount, etc.
2. The reasons for the surge in sales can be explained from the following aspects:

The new account is operated by experienced operators, and the store sales are increasing rapidly; the store has recently launched a new price promotion; the products sold have a relatively large seasonal demand recently;

In general, you need to demonstrate that your order growth is real and well-founded.

3. Emphasize that you are familiar with the platform's policies and that your operations are effective and that you will not knowingly violate platform policies. Indicate that the goods have been shipped truthfully and that there is no violation of platform policies.
4. Say something nice, that you have sufficient inventory, a stable supply, and will continue to promote sales, and that you are a good seller. Express your gratitude to the Amazon platform and that you will expand in the future.

It is not too difficult to appeal a sales surge, but if it is not done well, it will also affect the store's unblocking and continued sales. If the seller is not sure about his appeal, he can contact the professionals of Lark Appeal to handle it. As one of the main businesses of Chuanglan Forum, Lark Appeal has helped more than 3,000 sellers appeal back to their own stores , and they only handle Amazon store appeals. No matter whether it is infringement, selling counterfeit goods, association, manipulation of reviews, ODR performance , etc. that led to the store being blocked/product being removed, you can appeal, and the success rate is very impressive.