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"Good morning, did you lose money today?" Many sellers have become accustomed to this kind of greeting. Recently, the cross-border circle seems to be shrouded in dark clouds, with industry turmoil and platform policy updates. Along with the pain of declining sales, sellers are also exhausted from dealing with various pranks from competitors. ▲ The picture comes from cross-border e-commerce
Nowadays, the daily greeting for cross-border sellers has become: Have you been pranked by your competitors today? Some sellers say that doing business on Amazon means being screwed by Amazon, being screwed by your peers, and screwing your peers. Although it is a bit sad, it is very true. In today's Amazon business environment, sellers have to struggle under the double pressure of the platform and their peers. Being spoofed by competitors seems to be an eternal topic in the cross-border circle. Recently, another group of sellers encountered malicious complaints from their peers, resulting in the continuous change of product links, which triggered the condemnation of a group of victimized sellers. Seller feedback links frequently become stale A seller posted on the forum that the US site was maliciously complained about copyright infringement by a competitor, but the other party was able to remove my product without copyright. The product is simple and does not involve infringement. It is a competitor who asked the service provider to turn the link complaint into a dog.
▲ The picture comes from Zhiwubuyan The seller said that his product did not infringe copyright and was obviously the result of a competitor's spoof. At the same time, the other party's behavior of filing a complaint and asking Amazon to remove the product without copyright also made the seller very confused. ▲ The picture comes from Zhiwubuyan The seller's complaint process is complicated and lengthy, and each submission of materials requires a wait of one or two weeks, which is disadvantageous for the link. In addition to malicious infringement complaints from competitors, there is another type of spoof behavior that often makes sellers furious, and that is the malicious tampering of links by VC sellers.
▲ The picture comes from Zhiwubuyan It is understood that the seller has a product that sells 20 orders per day on average, but the link suddenly turned into a dog link. After checking, it was found that someone maliciously added sensitive words such as N95 masks and drugs , so the link was detected as abnormal and turned into a dog link. These incidents are not isolated phenomena. We have learned that several sellers have had this experience and the phenomenon of dog transformation is frequent. There are also feedback from sellers that they have been turning into dogs too frequently recently. They have added pesticides and marked them as adults, but after rescuing them and selling them, they have turned into dogs again within two days while waiting for Amazon’s review . They don’t know what went wrong, and they are always unable to sell their products. ▲ The picture comes from Zhiwubuyan
It was found that malicious complaints from competitors that turned links into pawns has become a common phenomenon among sellers. These methods are either malicious complaints of infringement, malicious tampering with links, modifying images , etc., and there is even the behavior of using service providers to turn links into pawns .
▲ The picture comes from Zhiwubuyan
The above unconventional means often catch sellers off guard. If they are not careful, the links they have worked hard to build will become a wedding dress for others. Even if the seller finds the problem in time, they still have to go through a complicated appeal process to restore the link, which is time-consuming and labor-intensive. These malicious complaints not only hurt a group of sellers who operate in compliance with regulations, but also encouraged the arrogance of malicious competition among sellers. So what are the common types of dog changes in the cross-border circle? Several types of dog changes caused by malicious complaints Some sellers have summarized several types of links that are often attacked by competitors and become dog: 1. Cross-site follow-up sales to Europe to add drug terms. 2. Cross-site follow-up sales to Mexico and Canada to add drug terms. 3. Add sensitive words such as pesticides. 4. Mark the product as adult product. Many sellers have also expressed their views on the above-mentioned behaviors. It can be seen that most sellers are disgusted with malicious complaints and other behaviors. Some sellers believe that cross-border e-commerce competition is becoming increasingly fierce, and a big tree attracts the wind, so it is inevitable that competitors will want to target you, and the majority of sellers can only try to seek protection from Amazon. ▲ The picture comes from Zhiwubuyan In view of the recent frequent dog-changing incidents, some sellers even joked: Does anyone want to raise a dog? I have many dog breeds here, please feel free to choose ▲ The picture comes from the cross-border e-commerce Weibo To get back to the point, even if the industry competition is getting more and more fierce, it should not be a reason to maliciously attack fellow sellers. On the contrary, as a member of the vast number of Chinese sellers, we should unite to improve the atmosphere and quality of China's cross-border e-commerce, rather than fighting among ourselves. So with the industry facing a serious trend of internal competition, how can sellers effectively defend against malicious behavior from competitors? How to effectively defend against malicious dog mutation Experienced sellers said that there is no effective way to proactively prevent links from becoming trolls. However, sellers can prepare from the perspective of accounts and products to significantly reduce the chances of being attacked. 1. Brand registration + formal UPC certificate, etc. 2. Have a patent or own brand or have a letter of authorization 3. Regularly back up the purchase VAT invoices of products 4. Prevent follow-up sales or follow-up sales modification through transparency programs or brand gating - FBA follow-selling: When other sellers follow you through FBA, they must obtain your traceability mark and affix an anti-counterfeiting QR code on the product packaging, otherwise the goods will be destroyed;
- Self-shipping and follow-selling: When other sellers submit offers for a listing, Amazon will require the follow-seller to provide the correct QR code for verification, otherwise they will not be able to follow-sell the listing.
5. If you encounter any problems, please contact customer service immediately. In addition, in the case of sensitive words, infringing words, adult products, etc. being added to the link, sellers can take the following measures: First, you need to find a way to delete and correct these wrong words. If there is an appeal button, then it belongs to the appeal department. The final restoration requires a POA, and the premise is to delete these words first. If there is no appeal button, you should look for the customer service department. For example, if there is an appeal button, you must first modify or delete the sensitive words, then ask the customer service to refresh and confirm that the changes have been made. Then write a simple POA to appeal. The people in the appeal department will see that the listing has been modified and the POA also provides evidence. Only then can they restore your listing sales rights. (Compiled from: Zhiwubuyan users Kuso王道, aa892422678) The above are some feasible suggestions put forward by some sellers. I hope that sellers who have encountered the above problems can use this method to restore the link as soon as possible. At the same time, we also call for a reduction in malicious competition in the industry and hope that the atmosphere in the cross-border e-commerce industry can be improved so that sellers can operate cross-border businesses in a fair and just environment.
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