Breaking news! Amazon is going to label sellers with “high return rate” and “low conversion rate”

A. The return rate label is determined based on the last-in-first-out system. Amazon will calculate the average return rate of the product's subcategory. Products with a return rate higher than the average return rate of the category will be monitored by Amazon.

B. The bottom 25% of products with a higher return rate than the average return rate of the category will be labeled as "high return rate". The purpose of Amazon's move is to remind buyers to read the product reviews and detail pages before purchasing.

C. Of course, this label has additional conditions, which is that Amazon sellers must have delivered more than 250 units in the past 12 months. In other words, sellers who are too small will not be labeled because of the return rate problem. Products with large volume and high return rates are the most affected.

In response to the three important information points revealed on the website, sellers who have been working on Amazon for a long time should be more careful, because once your product is labeled with this label by Amazon, your listing conversion rate will definitely plummet and there will be no way to recover!

We can think from the perspective of foreign buyers. If your product main picture is very attractive, many customers will click in and prepare to click Buy Now, only to find the "high return rate" label at the bottom of the shopping cart.

Then the seller’s original strong desire to buy will be easily affected, and he will turn around and buy Similar items; by then you won’t know who to turn to when you cry!

Therefore, when you see this article, please be sure to share it with your friends, colleagues and bosses, so that they can pay more attention to the quality of the products, and also let the supply chain pay attention to it!

Because we all know that although the previous return rate had a significant impact, it would not be reflected so directly at the front desk.

At most, the products cannot be sold after the return, which affects the seller’s own profits; but now it directly affects the conversion. Without high conversion data support, even the most popular links will sooner or later be eliminated by the Amazon platform!

But in fact, Zhaodanmao found that there are traces of Amazon's change. In the middle of last year, Amazon also issued a new policy related to returns. It launched a signature confirmation function, which can theoretically reduce the return rate by 35% .