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After fully understanding Amazon's latest policies and rules, it becomes particularly important to be familiar with the platform (account registration, brand building, obtaining a shopping cart (BUY BOX), FBA logistics, and Listing content). 1. Amazon is a platform that focuses on products rather than stores, which fully verifies the saying that customers are God. Therefore, if you want to have a steady stream of orders, you need to ensure product quality and it is also necessary to improve the quality of customer service. 2. Amazon’s special feature of follow-selling: If a seller creates a listing and you happen to have the same product, you can follow this listing to sell it, but the premise is that the follow-selling product does not infringe on the rights of others. (Be careful when following the seller) 3. BUY BOX, which is equivalent to a "one-click purchase" function. Only one seller can enjoy this function at the same time on a page, and occupying the shopping cart accounts for the vast majority of the sales of the entire listing; 4. Give priority to Amazon's own warehousing and logistics FBA, which can improve work efficiency and enhance customer logistics experience. 5. Store listing content optimization, on-site promotions, PPC advertising, etc. are also important contents. Finally, I would like to remind friends who want to do business with Amazon that before you start, you need to change your mindset and switch your thinking. The platform operation mindset in China may not be suitable for Amazon . When you encounter problems, you should communicate more with Amazon customer service and study the thinking of the target market population. This kind of thinking will allow you to deal with problems more easily and effectively. Add the editor's VX at the end of the article to receive [Global Investment Manager Contact Information]
North America site > Europe site > Japan site (in order of traffic size) The North American site is now available in the United States, Canada, and Mexico. The main European site is the UK site, and France, Germany, Italy, and Spain can be used at the same time That is to say, as long as one of these sites is opened, the other sites will also be opened at the same time, and you only need to manually switch in the background; At present, the US site is the first choice, because the US site has more mature solutions in terms of logistics, taxation, and customs. However, most people still follow the trend without any planning, and most of them are small sellers. They register a store without choosing the product well, and end up working for half a year without making much money, and many stores have closed down. Now Amazon in the United States is no longer an era where you can simply make a mold and make it popular. The European site is gradually becoming smoother in terms of traffic, transaction volume and policies. However, recently, Amazon seems to have a tendency to enforce VAT requirements. Imagine that a commercial company cannot get around British law. On the other hand, the trial and error cost of tax audits in Europe is too high, and many large companies are directly shut down. Therefore, tax compliance is still necessary. In general, Amazon's overall trend is more inclined towards medium and large sellers, and the US site will focus on supporting brand sellers. The Japanese site has a relatively large market in general. Due to language barriers, many sellers are not allowed to enter the Japanese site. However, more and more sellers are now hiring part-time students majoring in Japanese to handle some after-sales services. It is expected that 2017 will be a period of explosive growth for the Japanese site. 2. Materials Required for Opening a Store on Amazon
Preparation materials for self-registration and opening a store in the US: Company opening a store: Business license + legal person ID card, no need to provide any bills; Individuals opening a store: ID card + credit card bill (Currently, for individual registration, some people can submit blank documents for review, but more often they need to submit credit card bills, so it is recommended that sellers who register as individuals should ensure that they can provide relevant credit card bills before registering) 1. Dual currency credit card (Visa or MasterCard are both acceptable, you can use other people’s dual currency credit cards) 2. Clean computer network cable and mobile phone number Many sellers fill in the wrong information (legal person information or address information) when registering If you make a mistake in the United States, you can fill out the W-8 form again and ask the review team to grant you permission to make changes. Preparation materials for opening a global store on Amazon US: 1. Business license (must be a factory or company, individual business is not acceptable) 2. Dual currency credit card (Visa or MasterCard are both acceptable, you can use other people’s dual currency credit cards) 3. A clean computer network and mobile phone number (i.e. a computer network that has never registered or logged into an Amazon account and a mobile phone number that has been bound to Amazon and contacted Amazon) 4. Also fill in a seller information form (some basic information such as registered email address, legal person name, store name, etc.) 6. Review materials: Submit a scanned copy or photo of your business license Preparation materials for opening a global store on Amazon Europe: 1. Business license (must be a factory or company, individual business is not acceptable) 2. Dual currency credit card (Visa or MasterCard are both acceptable, must be owned by the legal person or shareholder. If it is a shareholder's dual currency credit card, the shareholder's share must be greater than 25%) 3. A clean computer network and mobile phone number (i.e. a computer network that has never registered or logged into an Amazon account and a mobile phone number that has been bound to Amazon and contacted Amazon) 4. Also fill in a seller information form (some basic information such as registered email address, legal person name, store name, etc.) 6. Prepare KYC audit materials: public account (can be replaced by an account opening license within one year, or a payment card receipt. The payment card receipt can be issued by the payment card staff), business license, legal person beneficiary passport (passport can be replaced by ID card plus household registration booklet, beneficiary refers to shareholders with a shareholding of more than 20%), and daily expense bills of the legal person and beneficiary (water, electricity, gas, fee bills, fixed telephone bills, mobile phone bills, Internet bills, credit card bills, etc. The bills need to be issued within 90 days, and the address must be consistent with the legal person's residential address previously entered into the seller platform, that is, the bill address of the dual-currency credit card is consistent) Amazon Global Selling Process 1.Sign the seller agreement: fill in the registrant's name, email address, and password 2. Fill in the seller information: fill in the office address information (i.e. the address of the business license, the province and city, as well as the zip code and phone number) 3. Fill in the dual currency credit card information: including the credit card number, expiration date, cardholder name, and billing address of the dual currency credit card 4. Verify by phone after completion: You can choose SMS or phone call 5. Fill in tax information: Chinese sellers choose the W-8 agreement. 6. Answer Amazon's questions, check the categories you want to open, and bind your payment card
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