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Amazon's review control is getting stricter!
From the strict inspection of whether "product packaging and flyers" induce reviews some time ago, to the launch of the "Request a review" button, to the simplified "communication guidelines" in recent days that prohibit sellers from requesting reviews from consumers.
It is becoming increasingly difficult to write product reviews. According to a large number of sellers in the seller communication group, my brother-in-law has started to delete reviews on a large scale in the past two days! Some sellers’ reviews have been directly wiped out!
▲ The picture comes from the seller communication group
With only 4 days left until the peak season, I want to ask you if you are panicking!!!
Seller: I'm fine, but pinching the philtrum is a bit tiring... Tears of the West Lake water sellers! The area of the water that lost reviews this time is as large as the Pacific Ocean. No matter whether it is a new or old product or you just leave a review, everything is clearly arranged! New and old products have lost reviews For Amazon sellers, the importance of product reviews is self-evident. New products need reviews to be promoted, and old products also need to continuously supplement reviews to maintain their star ratings.
As a result, both new and old customized products lost reviews !!!
Custom reviews fall off quickly and understandably so.
▲ The picture comes from Zhiwubuyan Community
However, a large number of sellers reported that half of their new product reviews were deleted, and the 10 reviews they had just posted instantly became 0, and some reviews that had accumulated over time were even deleted! Not only that, old products were not spared either.
▲ The picture comes from Zhiwubuyan Community Where do product reviews come from? It is great to leave reviews, but they are hard to come by. Sellers can only rely on fake orders to make a living.
So it is understandable that sellers who fake reviews are trembling in fear when faced with review deletion. But are those sellers who don’t fake reviews also caught in the crossfire?
Naturally, the comment was also deleted
▲ The picture comes from Zhiwubuyan Community The sellers who have their reviews deleted are the ones who are really crying! Moreover, many sellers have scores higher than the average. The higher the score, the more serious the drop! Some sellers are even angry and said: Is it wrong to have a high score? Since you are deleting the reviews, why not also delete the negative reviews!
If there is a problem with the system, all the positive reviews were deleted but not a single negative review was removed. So, is my brother-in-law testing the positive review deletion system recently?
▲ Are you competing for misery? You win!
Now all the good reviews have been deleted, leaving only the bad reviews. This makes it easy for the overall evaluation of many sellers' products to be affected by negative reviews. As a result, the sales of products have dropped drastically, and some even have no orders all day. Sellers can't help but feel bitter. Is this peak season really going to be over? Why are there so many reviews? As to why this happens, the editor has compiled some sellers' speculations: 1. The system detects fake orders or suspected fake orders 2. Buyers who are blacklisted by Amazon leave reviews for sellers 3. Amazon system problem, the review was deleted by mistake 4. Suppress third-party sellers and make self-operated products rank higher in the ranking and rating In fact, some Amazon veterans also understand that every time before Black Friday, my brother-in-law will do this~
With Black Friday approaching, in addition to a large number of reviews being deleted, some sellers also said that their store traffic has been very low in the past few days . ▲ The picture comes from the seller communication group This time of year is the most difficult, with a lot of inventory, great financial pressure, and always having to be on guard against my brother-in-law's 80-meter-long Dragon Slaying Sword. This year is even worse, the inventory is not less, but the funds are less, the order volume is also less, and my brother-in-law's Dragon Slaying Sword has become longer.
There are also optimistic sellers who say that losing reviews is not a big deal, as long as the account is not deleted. The editor can't help but think of the group of sellers who were banned on November 9th. I wonder if their accounts have been restored... How to deal with dropped reviews Be careful with orders
Back to the point, we can conclude that the sellers who have lost reviews in this large-scale are basically those who frequently make fake orders. Everyone should be aware that fake orders are expensive and costly, and the rate of losing and deleting reviews is high, which is too risky! Faced with Amazon's increasingly strict review control, sellers who make fake orders also need to be cautious and put account security first. Keep a calm mind As for the issue of traffic, some sellers also made a rational analysis, saying that Europeans are more rational and most of them will not make impulse purchases.
Moreover, the discounts are the biggest on Black Friday, so they basically choose to place orders on that day. Therefore, sellers must be patient and build up momentum for the surge in orders on Black Friday!
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