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Amazon has been making adjustments to its front-end search page this year. After adding the "More Like This" tag and displaying product sales and pageviews, Amazon's search page has been changed again recently, this time targeting "review" . Amazon's front-end search page has been revamped It is learned that recently, many sellers have observed that Amazon's front-end search page has been revised again: when searching for products in some categories, the front-end page directly displays the star rating of the product review, and no longer displays the number of reviews. ▲ The picture comes from Zhiwubuyan As soon as the news was released, this function caused heated discussion in the cross-border circle. From an internal perspective , some sellers said that this adjustment is a boon to new sellers and new products , as it means more opportunities to stand out, but it is not good news for old sellers with many reviews , because the importance of the number of product reviews has decreased, and old products have lost their moat. ▲ The picture comes from the member community From an external perspective , some sellers analyzed and speculated that Amazon might want to use this feature to force everyone to improve product quality . Only products with high star ratings can sell well, and low-quality and low-rated products will be eliminated and completely distinguished from temu. According to the investigation, the above adjustments have appeared on both computers and mobile phones, but are limited to some categories. At the same time, some sellers have observed that this feature of Amazon seems to be still being adjusted. When refreshing the search page this morning, most categories do show the review star rating, but the number of reviews has not disappeared, but has reappeared on the right side of the rating. ▲ The picture comes from Zhiwubuyan In summary, this feature of Amazon is still in the testing phase, and it is still unknown how it will be presented in the end. We will continue to pay attention to the subsequent progress so as to inform all sellers in a timely manner. It is worth noting that Amazon recently announced that it will use generative AI to highlight product review summaries to enable consumers to quickly understand the products they are considering buying and save time researching products online. This news seems to be similar to the analysis made by the above seller: it weakens the influence of the number of product reviews, which benefits sellers of new products and those who focus on building products. However, as of now, these AI-generated review summaries are only available to some mobile shoppers in the United States. Amazon has not officially announced that it will expand the user base, and how it will be implemented in the future remains to be seen. It is worth mentioning that on the same day this news was released, Amazon also announced that it would sue two companies that created fake reviews. Amazon sues fake review service again
It is learned that according to foreign media reports, on August 14, Amazon announced on its blog that it had filed lawsuits against PMNL Web and ProAmazon Service because the two companies provided sellers with services to create false reviews. Among them, the company involved, PMNLWeb, used social media websites to recruit potential reviewers, asking them to search for product keywords on Amazon and purchase products, and then leave fake five-star reviews on the seller's product page . Its business covers Amazon sites such as the United States, Australia, Canada, Europe, Japan, and the United Arab Emirates. At the same time, another company involved, ProAmazon Service, charges sellers no less than $7.99 to sell "Amazon customer verified" reviews and other false content (such as allowing sellers to write review content, delete negative reviews , etc.). Its business also covers Amazon's United States, Australia, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. In response, Amazon stated that the emergence of fake review service companies is one of the main reasons for the increasing prevalence of fake reviews on e-commerce platforms. Amazon will continue to track down companies that provide fake review services to create a trustworthy shopping experience for consumers. It is also learned that this is not the first time that Amazon has taken a company that provides fake review services to court. In February last year, the company filed lawsuits against review websites in the UK and Spain respectively. As of the end of July 2023, Amazon has taken legal action against 120 fake review brokers in the United States, China and Europe. From this, we can see that Amazon has always implemented a zero-tolerance policy for all violations of manipulating reviews. Whether it is the terrifying wave of account bans in 2021 or the frequent lawsuits against companies that provided false reviews in recent years, Amazon seems to be warning sellers that the only way to succeed in long-term operation on the platform is to operate in compliance with regulations and do a good job of product quality control.
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