Recently, Amazon’s low-price mall Amazon Haul was launched with great fanfare, setting off a sensation in the entire cross-border circle!

Sellers discuss this every day in their group, and their friends’ circles are flooded with news about successful sales.

After only a few days online, the performance of the low-price mall has already impressed everyone: the rumor that " orders exploded as soon as it was put on the shelves " is not groundless!

Is the low-price mall really that attractive?

The myth of selling thousands of orders a day is true!

According to the real sharing of sellers, some links can generate thousands of orders in a single day! Some categories, especially Christmas-related products, are directly "sold out as soon as they are put on the shelves."

What are the sellers saying?

"My friends in the group are getting thousands of orders a day, and we've gone from a dozen to a hundred a day, so we just added more people to handle it!"

"I have invested in dozens of products and now have more than 100 orders a day. The supply chain pressure is much lighter than FBA."

"The listing speed is fast, the turnover efficiency is high, and the supply chain capital pressure is small. It is really suitable for testing!"

Low-priced categories performed particularly well

The current sales stars are mostly concentrated in low-price, high-demand categories . For example, lightweight products such as Christmas decorations and household items have seized a lot of opportunities due to the seasonal impact of the surge in market demand.

When it first went online, Amazon claimed that the low-price mall was separate from the main site, but the latest developments show that this news is not entirely accurate!

Some sellers have discovered that the link to the low-price mall has been listed on the main site’s new product list, and has even directly affected the ranking of the same category on the main site!

Example 1

https://www.amazon.com/gp/new-releases/fashion/2368365011

In the new product list in the women’s shirt category, the third-ranked product is actually a product from a low-price mall!

Example 2

In the “Whisks” category of kitchen tools, a product priced as low as $1.89 directly ranked seventh on the new product list!

Although the prices of products in the low-price mall are not directly displayed on the list page, consumers can see a link to the entrance of the low-price mall when they click on it.

The two-sided impact of low-price malls on sellers

How can sellers seize the opportunity of low-price malls?

Prioritize categories with potential for blockbuster sales:

Products with low value, strong seasonality and high demand are more suitable for low-price malls, such as home furnishings, daily necessities, and holiday-related categories.

The testing cost is lower, which is suitable for "winning by quantity": A seller said, "The cost of testing ten models in a low-price mall is equivalent to testing one model on the main site!" It is suitable for quickly testing the market and screening potential models.

Seize the official investment opportunity of Amazon:

Send an email to [email protected] and provide your company name, registered email address, seller ID, and category information.

After settlement, the inventory needs to be sent to the designated Chinese fulfillment center, and the overall logistics cost is lower than the traditional FBA model.

Currently, the Low Price Mall adopts an invitation system . If you have not received an invitation email, you can also actively apply to join the waiting list:

Low price ≠ low quality, please do a good cost calculation before participating!

Although the low-price mall has a very popular order-taking effect, it is not suitable for all sellers.

Please note before participating:

Accurately calculate costs and profit margins to ensure profit margins.

Low price is not the only selling point; differentiated design and high-quality customer service are the key to attracting consumers.

The arrival of Amazon's low-price mall means that cross-border e-commerce is entering an era of diversified traffic competition. And this wave of "shared BSR ranking" operations has given all sellers more possibilities.

Are you ready to embrace this wave of dividends?