As the Black Friday and Cyber ​​Monday peak season approaches at the end of the year, bad things happen one after another!

Recently, the issue of Amazon's algorithm changes has been hotly discussed in the seller circle. Basically, the sellers said that the store advertising results were good before, but now the advertising traffic is like seeing a ghost, fluctuating up and down!

It’s ok that the order volume is declining during normal times! Now it’s only a few days until the Black Friday promotion, and the order volume is not increasing. When will the peak season come? !

Is Amazon's peak season here? Or is it gone?

Xiaomei, a senior Amazon seller, said: "Orders have gradually increased since September in previous years, but until now, Xiaomei has not felt any peak season.

Xiaomei may think that it is because the category she chose is relatively niche, and the orders in this category have been relatively stable. Even if the ranking is at the front, the orders will not increase too much.

Is it just because of Xiaomei's category? Because in previous years, people would restock like crazy at this time, but this month they only restocked a small batch. Xiaomei feels that this year's economy is really hard to describe! "

Other sellers also said that this year's advertising performance is "unpredictable":

“Sales are sometimes high and sometimes low, and no matter how we adjust the advertising, it never looks right.”

"Order volume fluctuates too much, which creates a lot of pressure to prepare inventory."

"The ranking dropped directly from page 2 to page 6! What happened?"

Faced with this "terrible situation", many sellers believe that this wave of "mysterious changes" may be related to the update of Amazon's algorithm.

Sellers in front of the screen, do you think that this year's Amazon peak season has arrived? !

In early 2024, Amazon gradually replaced the A9, which had been used for many years, with the new algorithm Cosmo.

The core idea of ​​this algorithm update can be summarized in one sentence: "Let products understand consumers better."

Specifically, the new algorithm has the following three highlights:

“Thousands of faces for thousands of people” is more intelligent

The Cosmo algorithm recommends the most suitable products for each user based on the consumer's browsing history, purchasing habits, and even subtle changes in search keywords.

Simply put, different users may see completely different results when searching for the same keyword!

More sophisticated traffic distribution

The new algorithm pays more attention to personalized recommendations, which means that the distribution of traffic no longer relies solely on keyword matching or historical performance, but is dynamically optimized and adjusted in real time.

More new product opportunities

In order to enhance consumers' shopping experience, Cosmo will give priority to pushing new products with few reviews but high matching degree to consumers.

This is a potential boon for new product sellers, but it also requires optimized advertising strategies to seize these opportunities.

How do sellers cope with the challenges of new algorithms?