US online retailers' advertising revenue will continue to grow in 2022! Amazon leads

According to eMarketer, advertising revenue in the U.S. e-commerce market is expected to reach $41 billion in 2022, continuing its growth momentum. Advertising revenue for online retailers such as Amazon will also continue to grow.

According to eMarketer, the share of online retailers in U.S. ad spending is expected to soar from 10.1% in 2019 to 17.2% in 2022 and 19% in 2023. This means ad spending is expected to be $41.4 billion in 2022, compared to $31.5 billion in 2021, and much higher than the $13.4 billion in 2019.

Since 2019, advertising revenues for U.S. online retailers have grown 53.3% in 2020 and another 53.4% ​​in 2021. eMarketer’s forecasts show growth rates of 31% in 2022 and 26.2% in 2023.

Amazon is the driving force behind this trend, with personalized recommendations that cause many consumers to start their searches on Amazon, such as "continue shopping," "buy again," and "related to items you viewed." As sellers rush to advertise on the Amazon platform, which is said to have about $800 million in advertising revenue, Amazon will continue to grab more advertising market share from Google and Facebook.

Other online retailers that have launched digital ad networks, such as Best Buy’s Best Buy Ads, which launched in January, have also captured a significant share of consumer searches.

While Amazon leads with more than 2.5 billion monthly visits, Walmart's retail ad network has generated 410 million visits, while Best Buy, Target, Home Depot and Lowe's have each recorded more than 100 million visits, according to Statista. Walmart has 170,000 digital screens in more than 4,500 retail stores and generated $2.1 billion in ad revenue from its retail ad network during 2021.

Editor ✎ Xiao Zhu/

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