Review request was investigated?! Amazon has started to rectify the review action again...

Do you still remember that we reported a case a few years ago where a glitch in the backend caused all the reviews to disappear? If you don’t remember it, click the link below to review it.

Amazon wants to stir up trouble again this Spring Festival? Everything is revealed behind the scenes

The previous article mentioned that when Amazon's backend is in trouble, the module that is in trouble is usually the part that Amazon is currently or will be modifying. Combined with the collective closure of Amazon stores during the Chinese New Year last year, the Chinese New Year period is indeed the period of platform review. So has my brother-in-law taken any action to rectify the Review system?

The answer is – I checked, and the target of this attack is the review requester.

Recently, friends in the group have been asking if their reviews have been checked recently. Some have even had their accounts shut down.

We also contacted the seller whose sales rights were removed. He was indeed blocked due to suspicion of manipulating reviews, and Amazon also gave him an official notice.

We all know that asking for reviews is not a borderline operation on Amazon. Officially, it is allowed, but the official prohibition is to use any form of benefits to induce buyers to give positive reviews or delete negative reviews . In other words, you can invite buyers to give reviews, but you must never use material rewards such as discounts or gifts to induce customers.

Although Amazon has been strictly prohibiting such behavior, it is not so easy to enforce it in practice. The main reason is that how to judge whether the seller is manipulating reviews?

It is easy to state it explicitly in the email, and just set up the banned words to filter them out directly. However, machine algorithms are powerless to imply this kind of behavior. Most of the various review request templates/routines circulated by sellers can express the meaning of exchanging discounts or gifts for good reviews without involving sensitive words.

So last October, Amazon also updated its policy on review request emails. Since it is difficult to identify, it simply restricted it to only one review request email.

However, even so, the abuse of review requests is still serious, which is why this review request action has exposed so many sellers. The current situation is tense, so everyone must not commit crimes against the wind.

If your store is unfortunately blocked because of review requests, you must file an appeal in a timely and effective manner. Xiaofenshen has prepared appeal tips for you if your store is closed. Scan the QR code and privately chat with Xiaofenshen to request them~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group