Registration is so difficult! Has Amazon started tightening its recruitment in March? Insurance warning strikes again

Registration is so difficult! Has Amazon started tightening its recruitment in March? Insurance warning strikes again



Affected by the epidemic, the urgent need for home isolation has led to a significant change in the consumption habits of overseas consumers, allowing the cross-border e-commerce industry, which already had huge market potential, to be discovered by more people. More and more cross-border e-commerce sellers have joined the ranks of mining " this gold mine " and shown their talents.

 

As a leader in cross-border e-commerce platforms, Amazon has attracted many sellers to join. Some sellers call the current situation " Amazon for all " , that is, it seems that everyone has joined Amazon, and you can hear people discussing Amazon everywhere.

 

The picture comes from Weibo

 

However, perhaps it is precisely for this reason that there have been recent reports that Amazon's official investment promotion has begun to approach saturation .

 


Amazon tightens official business recruitment and raises store registration requirements


It is learned that there have been reports recently that Amazon's official investment promotion has now reached saturation . To enter the North American and European sites, you basically need the qualifications of a large customer , be able to provide factory or product certification, and have an R mark or TM receipt.

 

The picture comes from
 
In this regard, we recently received feedback from a seller who registered on the US site. The seller mentioned that when he registered his store, the investment manager required him to provide product certification and a contract with the factory before he could register.
 
The picture comes from the seller communication group
 
In addition to the increased registration requirements, many sellers in the seller communication group have also reported that the time it takes to register and download links on Amazon has also increased significantly .
 
Some sellers stated that their materials were as formal as possible, but more than fourteen days had passed since they submitted the information and there was still no link.
 

The picture comes from the seller communication group

 

Some sellers have also reported that it takes almost a month to register a store and wait for the link to be received, and self-registration requires video verification.

 

The picture comes from the seller communication group

 

Some sellers even mentioned that it is difficult to download links for North American registrations recently, and there is a severe shortage of dual-certified stores. Prices have soared by one or two thousand, and I heard that they may exceed ten thousand .
 
The picture comes from the seller communication group
 
From the above, we can see that Amazon’s official investment promotion has indeed begun to tighten recently .
 
It is understood that as early as 2017, as Amazon's stock continued to soar, Amazon has been continuously raising the entry threshold for Amazon e-commerce, and its investment policies have been continuously tightened.
 
This is because as Amazon's market potential is gradually discovered, more and more people want to share Amazon's big cake. It is learned that since 2021, Amazon has added 295,000 new sellers worldwide, which is equivalent to more than 3,700 new sellers every day , or even 155 every hour .
 
Under such circumstances, as the seller group becomes more and more diverse, it is easy for the quality of sellers to vary greatly . Tightening Amazon's investment policy can avoid the uneven quality of sellers on the platform from the source and maintain the platform's image to a certain extent.


Therefore, it is not difficult to predict that Amazon will tighten its investment registration again.


Here, sellers who want to register an Amazon account are also reminded:


Firstly, Amazon is now screening high-quality sellers to join, so the qualification review of sellers is more stringent , and sellers need to improve their qualifications;


Secondly, the speed of store registration has slowed down a lot now, and sellers who want to register a store as soon as possible also need to hurry up .



In addition, do sellers still remember Amazon’s popular insurance policy some time ago? Recently, some sellers said they received insurance emails from Amazon again .
 


Sellers who have not submitted insurance will receive Amazon insurance emails


In the seller communication group, some sellers reported that they had received a second insurance email from Amazon recently because they had not uploaded the Amazon liability insurance certificate .

 

 
In this regard, a seller mentioned that those who are familiar with Amazon know that the email sent by Amazon is actually a warning letter, warning sellers who have reached the insurance submission threshold but have not yet uploaded the liability insurance certificate to upload the certificate as soon as possible.
 
As we all know, Amazon always likes to "settle accounts later". Here, we would like to remind all sellers who have received the insurance email but have not uploaded the liability insurance certificate to not ignore Amazon's rules and regulations, and upload the certificate as soon as possible .
 
Sellers who have reached the threshold for purchasing insurance but have not yet purchased insurance need to hurry up and purchase insurance and upload relevant information to avoid being affected by this incident and having their account sales rights restricted or even frozen.
 
I wonder if sellers have had trouble registering stores recently? Or are there any sellers who haven't had time to upload their liability insurance certificates? Welcome to share in the comments section~


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