Optimize your Amazon Acos in minutes!

Common mistakes when advertising on Amazon

A seller in the big selling circle said yesterday that his advertising sales exceeded expectations, and even exceeded expectations by 3 times for several consecutive days. A seller in the group suggested that the seller directly cut the bid in half, and NANA wanted to say: Not advisable! Just like other sellers said, Acos should look at the overall situation , not just short-term fluctuations.

2. Tighten and reduce advertising budget

It is natural to be frugal when operating on Amazon, but you also need to understand what you can and cannot save. Some sellers have too tight advertising budgets, resulting in too low click-through rates, and the money is spent but has little effect. Stable advertising output is very important, and products with too much advertising change will also affect the order volume and exposure.

3. Low-bid advertising

How to optimize poor Amazon advertising?

1. Optimize ad targeting

Through precise ad targeting, ads can be placed in front of potential customers, thereby increasing the conversion rate and click-through rate of ads. For example, the Asin positioning function can be used to accurately place ads on relevant product pages; or keyword positioning can be used to link ads with keywords searched by users.

2. Keywords are not limited to broad match

Some sellers will see four matching methods when using manual advertising, and the coverage of these four matching methods is also different: broad match > phrase match > exact match. Many sellers only choose broad match, and we have to admit that broad match can indeed bring more traffic. However, the conversion effect still depends on exact match. The purpose of opening a store is not to get orders, so you can reasonably divide the work according to the keyword type in keyword matching, instead of just doing broad match.

3. Negative search terms

In keyword advertising, since the matching method is too broad, some inefficient words may appear every week. The clicks brought by these search words will greatly increase the advertising budget, and the conversion rate is extremely low, requiring sellers to review them regularly and set negatives.