Sellers must read! New ways to play with Amazon's internal traffic channels

Sellers must read! New ways to play with Amazon's internal traffic channels

Why can the product be sold and the conversion rate is very high, but the order volume fluctuates and cannot be stabilized? There are so many SKUs on Amazon, why do the best sellers always appear first when searching for products? How can the peak season promotion soar to the sky?


Please allow Alice to share with you in a more systematic, detailed and in-depth manner on November 22. We look forward to your coming to the scene to discuss Amazon’s future direction and operational strategies.


Amazon Blackwater Management


Is there any way to improve my product keyword ranking? How to maintain it after the new product promotion period?


Why is my keyword search on the homepage, but there is no increase in traffic or organic orders?


This brings us to the famous Amazon Blackwater Management Theory , which is actually a problem of "oversupply". When Amazon has 100 products for sale, the market demand may be only a quarter of that. When the supply is far greater than the market demand, the traffic of products searched by users will be unfair.


In order to ensure that every product can get traffic exposure, Amazon has implemented: keyword exposure in the first three pages in turn.


Basically, consumers will only scroll through 15 pages of search results at most, so Amazon only displays 20 pages of search results. What about the remaining products? How can every product on the platform get a fair exposure opportunity?


Amazon Blackwater Management



Each product is exposed in turn, but there are too many products on the platform, and after one round, the daylilies are cold. How to stay in the top 400 exposure positions and obtain the maximum search traffic and exposure has become the top priority for sellers to operate products. Here I recommend a free traffic-generating software owned by Amazon - Post.


Amazon free traffic software——Post



Amazon Post has a new update that can directly reach the homepage traffic and occupy an entire position. The paid advertising position is directly given to free Post, which also shows Amazon's determination to engage in social e-commerce.


How to seize the free traffic of Post, let me tell you one by one:


Post placement:


The most important position of Post: the homepage display position. If you can reach this position, the exposure and orders you will get will be very considerable. The secret to reaching this homepage is data-oriented and social gameplay. Alice will spend a lot of time talking about this homepage traffic in the year-end class.


Retail brand detail page : Located above the QA section, it displays up to 10 related posts. Amazon will display posts related to the product to buyers based on its algorithm.


Click "see more" on the post of the product details page to view the complete post, including brand logo, brand name, pictures and text, etc. Amazon will automatically add relevant product category tags to the seller's post. Consumers can click on the category tag to go to the vertical information flow of posts related to the category.



In this market where traffic is increasing day by day, you must make good use of the free traffic. In addition to obtaining traffic, you can also promote your own brand and increase brand fans. Amazon has also launched new fan interaction functions. Without fans, many functions cannot be used.


How can I create better quality posts?


The goal of the post is to direct traffic to the listing page and the brand flagship store. The final conversion still depends on the listing itself. A product is updated about 2-3 times a day. The more you post, the more times and opportunities the post will be displayed, and the more opportunities you have to showcase your products and brands.


This internal traffic channel is more valuable than the off-site deal sites! Instead of registering for various deal sites outside the site to post, it is better to make good use of the Amazon Post site posts.


After 12 years of experience, 3 years of offline accumulation, and 1 month of closed-door preparation, Alice finally had the opportunity to give a special class, which included original keyword strategies, the first announcement of the latest advertising research results, Post gameplay techniques, blackwater management theory applications and other content. Just by showing a screenshot of the advertising data, everyone will know how dry the content is.



Many fans asked if there would be a live broadcast. Here is a definite answer to everyone: there will be no live broadcast and recording is not allowed. This offline class is top secret. In Alice’s own words , “Once many playing methods are widely announced, our team will not be able to use them. Therefore, only fans who can come to the scene can attend this class.”


In the afternoon, we will have a class, and in the evening, we will change the style and enter the DJ night. It is also the one-year anniversary of the Nebula Club. We have specially cooperated with the old American line of speed logistics, so that everyone can get practical knowledge and also get a circle. It should be noted that the last quota for this class is left, and the dinner needs strict review. Everyone who enters the group introduces themselves as follows. We really want everyone to get real content and upward circle power.


There are only a few spots left. Be quick and see who will be the lucky winner.

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