15 Reasons Why Your Amazon Account May Be Blocked

As the world's largest e-commerce platform, Amazon is committed to providing customers with a first-class shopping experience and meeting all their shopping needs. Amazon also emphasizes this to sellers all the time. It has implemented a strict system to ensure quality and will take punitive measures for any behavior that affects the shopping experience.

Therefore, being blocked by Amazon is something that sellers often encounter. Let’s take a look at the 15 reasons that are most likely to lead to Amazon blocking:

The vast majority of reasons for account suspension are related to product quality. Amazon requires sellers to sell high-quality products and cannot ignore quality for the sake of price and quantity.

1. Account suspension due to fake products/poor quality

If you sell products of poor quality or even counterfeit products, Amazon will suspend your account. Any major defects in the product, whether related to function or design, will not help Amazon to fulfill its promise to consumers.

2. Selling prohibited/restricted products

Products that Amazon explicitly prohibits from being sold cannot appear on the platform, and restricted products require Amazon's approval before they can be sold. Therefore, sellers must comply with relevant regulations to avoid getting into trouble.

3. Violation of copyright regulations

Amazon will take strict measures against sellers who violate copyright policies. They cannot sell copyrighted goods without the brand’s consent, nor can they illegally use the brand’s trademarks, logos, etc. to make profits.

4. Not certified

Many products need to be certified by an authority before they can be sold on Amazon. For example, if you want to sell medical equipment or toys, you need to obtain documents approved by the relevant authority.

If a seller intends to sell dangerous goods on Amazon, which may pose a hazard to health, safety, and the surrounding environment, they need to disclose all relevant information about the product and accurately answer relevant questions when creating a listing. In addition, they need to upload other documents such as safety data sheets and exemption forms.

5. Delivery delays

Amazon sets relevant indicators for sellers, one of which is to require sellers to maintain a delayed delivery indicator below 4%. That is to say, out of 100 orders, only a maximum of 4 orders can be delayed. Exceeding this number will seriously affect the user experience.

In addition, if the product is damaged, it will lead to negative feedback, so sellers should be careful to choose logistics partners.

6. Frequent cancellation of orders

Sometimes, due to some special circumstances, the buyer's order may need to be cancelled, but if the order is cancelled frequently, Amazon will take measures against the seller's account. This is because order cancellation also affects the consumer's shopping experience. Sellers must ensure that they have sufficient inventory and that the logistics provider is reliable.

Customer reviews determine the fate of your Amazon business, and your success depends on how good the reviews are.

7. A large number of negative reviews

If there are too many negative reviews for a product, Amazon will take action. A lot of negative reviews indicate problems with product quality, delivery, etc. Amazon also doesn't want users to buy products that have a lot of negative reviews.

8. Lack of communication with customers

Great sellers are always proactive in communicating with customers and solving their problems. If you consistently delay answering customer questions, are rude, or simply don’t interact with customers, Amazon and customers will turn their backs on you. Great customer service is the hallmark of a great business.

9. Buy Amazon Reviews

This is prohibited by Amazon. Sellers cannot buy reviews or offer discounts or free gifts in exchange for positive reviews. Amazon has strict rules to ensure the authenticity of reviews and sellers are strictly prohibited from manipulating reviews.

Listings need to be attractive, creative, and rich in content to encourage users to buy products. More importantly, product information needs to be transparent and true. Any behavior that misleads consumers will result in punishment.

10. Not following product page guidelines

Violation of Amazon's listing guidelines for titles, descriptions, images, etc. will result in a ban. Some regulations prohibit sellers from displaying advertising materials in listings, using obscene or offensive content, posting links to external sites, etc. Sellers must abide by these rules when creating listings.

11. Providing misleading/false information

When consumers buy products, they want to get the product that is consistent with the description. If you cheat on product quality and other aspects in order to increase sales, which leads to an increase in negative reviews, Amazon will take corresponding measures.

In addition to the reasons above, there are other factors that may cause your Amazon account to be blocked, including:

12. Not Complying with Amazon UPC Requirements

Any seller who plans to start a business on Amazon needs to use UPC. This code is essential and can be used as a product identifier to help Amazon track product performance. Common mistakes made by sellers on this include not purchasing the code from a legitimate source. Mismatched codes can lead to sellers being banned.

13. Operate multiple accounts

Normally, sellers can only operate one Amazon account. If you try to create multiple accounts with the same information, Amazon will detect it and freeze all of your accounts.

14. Hijacking other sellers’ listings

Hijacking a listing means selling your own products under the original listing. This is not only unethical, but also violates Amazon policy.

15. Failure to provide correct information during account creation

This happens mainly to new sellers because they did not provide the correct information when creating an account, such as incorrect bank or tax information.

Please make sure the information you submit is true, otherwise there is a risk of your account being blocked.

Q: What should I do if Amazon freezes my account?

A: If your account is blocked, don’t panic, calm down, and then take the following measures:

Find out the reason for the suspension. When Amazon freezes an account, it will clearly state the reason, which may be due to failure to meet the quota or violation of the policy. You need to confirm the problem.

Evaluate sales behavior. After understanding the reason for the account suspension, conduct a deeper analysis. Find the actual sales behavior that led to the suspension, such as which banned products were sold or which behaviors made consumers dissatisfied.

Correct the problem. In addition to correcting the problem, take steps to prevent it from happening in the future. Prepare all relevant documentation.

· Develop an effective plan of action (POA). You can appeal against the suspension, take it seriously and don’t waste this opportunity. The action plan you need to make includes:

- State the problem

—List the corrective actions you have taken, attaching necessary documents or screenshots as evidence. The goal is to convince Amazon staff that you have resolved the issue and will not violate any policies again.

-Also make sure you’ve taken preventative measures to prevent the problem from happening again

—Brief summary

The POA is a formal appeal document, and the Amazon team will evaluate your appeal thoroughly. The POA must accurately and completely present all the facts.

Prepare and send the appeal documents to Amazon. You will need to communicate with the Amazon team several times before there is a final result, so please be patient.

Q: Can I open a new account after my account is blocked?

A: This is a mistake that many sellers make - trying to create a new account after being blocked. But Amazon is not stupid, it will identify your account, and once it is discovered, the probability of the first account being unblocked is greatly reduced. So sellers should spend more time on appeal.