Don’t know how to shoot a product video? Learn these tips to increase your conversion rate

In the past, making product videos required a mature team and professional equipment, but now with a mobile phone and a free video editing app, you can make a beautiful video. The following will introduce the complete process of shooting product videos for sellers:

When making a video, you need to first decide on the theme of the video.

What are the video distribution channels and goals to be achieved?

Where do you want to place the video and who are the target users of the video? For example, if the video is placed on Facebook or Instagram, the users of the platform may not know your brand. But if the video is placed on your website, consumers are already considering whether to buy the product.

Therefore, different channels need different types of product videos. Brand promotion videos should focus on introducing the brand, and the content should arouse user interest. Product introduction videos should highlight the brand's functions and practicality.

What do you want the video to look like?

For beginners, it can be difficult to shoot a video that tells a comprehensive story and is emotionally rich. Here are a few simple video types:

· Videos made of stitched pictures. This type of video is easy to make, and after adding music and text, the overall effect is very good. It is suitable for short advertisements and social blog posts.

Short looping videos . For example, create a GIF that plays repeatedly during the video.

Scrolling screenshots. If the product page is long, you can scroll the page and take a screenshot, cut out the useless parts, and add some text and effects to complete it.

Demonstration video: Show the product's appearance, usage scenarios, etc.

2. Location and equipment for video shooting

Now you need to plan the shooting script, scenes and equipment for the following video.

The script guides the video shooting. For the first time, you can choose the floor, table, or wall as the background. If you want to show urbanity, you can choose the sidewalk or subway. For outdoor scenes, you can choose the local park, beach, or lake. Although the background is important, be careful not to distract the user from your product.

In terms of equipment, using a tripod can keep the picture stable. If there is no tripod, you should also take some measures to ensure the stability of the lens, such as using a few books as a cushion.

Don't use your phone's zoom function. Phone cameras use digital zoom, which can make the picture grainy. To take a close-up shot, just hold the phone close to the product.

Generally, do not shoot videos from a vertical angle, shoot from a horizontal angle. If you need a vertical shot, that's another matter.

Pay attention to the lighting when shooting videos. Don't use flashy lights, and don't point the camera directly at the sun or windows.

If audio is needed, place a microphone or another phone closer to the subject.

3. Video Editing Software

After shooting or organizing the footage, you need to make it into a complete video. There are many free video editing apps that can help you edit your videos. If you are not familiar with how to edit, you can look for relevant tutorials.

Quik

This is a video editing app provided free of charge by GoPro. You can make videos by uploading mobile phone videos and pictures.

iMovie

This is a free video editing software for Mac users. It is easy to use and can be used by beginners. It doesn't matter if you don't know how to use it, there are tons of tutorials waiting for you.

OpenShot

This editor is available for all operating systems, including Windows, Mac, and Linux. It is very simple to use, but the resulting videos are absolutely amazing.

4. Video production case 1 - picture video

Take a cat-faced watch as an example to create a picture video as an Instagram Story ad. First, you need to collect pictures, such as pictures of watches in different colors and when they are worn. You can also choose a few pictures of cats.

Then select the background music. The software BenSound can provide background music materials.

After collecting the materials, open iMovie to edit the video, import the audio and pictures, and add the title made with Canva. Set the time for the picture display, preferably in line with the music beat.

Finally, add a card with your brand logo and name at the end of the video (this can also be made with Canva).

Once you’re done, use Kapwing to resize your video to the right size for Instagram Stories.

Watch link: https://youtu.be/lVvmXWZhoNA

Video production case 2 - product display video

Adding a video to your product page is a great way to showcase your product and give potential customers a close-up look at it.

Take a waist bag as an example, you can show the functions of the waist bag, various ways of wearing it, and its size, etc. Shoot against a bright background, such as a white wall, and fix the camera to the wall, and shoot all video content in a fixed environment.

When you finish shooting and editing the video, make sure to include shots that show the product's features and cut out any unnecessary content. Add a title to each section to introduce the content and add your own logo. This can be done with PPT and then added to the video.

Watch link: https://youtu.be/X7yYDcFL7OU

The above is the complete tutorial for making videos. Sellers can start after reading it.