Amazon is taking ruthless action! More than 1,000 sellers are under investigation! A group of sellers will lose their shopping carts!

Recently, there have been various anecdotes in the cross-border circle, which can be described as "the melon is ripe and falling"!

Yesterday, nearly a hundred mask sellers dressed in white surrounded Raffles City (Amazon’s Shenzhen headquarters) and demanded that Amazon “return their hard-earned money”... They put on a “good show” for everyone!

Just as everyone was enjoying the fun, several more pieces of news broke out, and now it’s not just the mask sellers who are worried!

Recently, Amazon registration has become increasingly difficult! A seller recently revealed that he encountered the legendary postcard address verification!

One of the issues that sellers are most worried about is whether the postcard mailing address should be consistent with the business license address, because many sellers now use registered addresses, not actual office addresses!

According to the current registration process, the postcard delivery address can be selected! If any seller wants to know more details, they can consult the investment manager or seller support!

In addition to address verification, video authentication will also be a mainstream verification method for registering on Amazon in the future!

As early as last month, some sellers received emails from Amazon video certification!

The seller needs to provide business license, legal person ID card and passport and other information!

Currently, this function has been launched on major sites such as the United States, the United Kingdom, and Japan, and more than 1,000 sellers have been randomly checked for verification!

It can be felt that the threshold for entering Amazon is gradually increasing! The reason may be that there are many sellers operating multiple accounts on the Amazon platform, and these sellers are more likely to follow sales, manipulate reviews, illegally merge listings, and use black technology!

Raising the threshold for new account registration may help maintain the balance of the platform...

In addition, in addition to raising the entry threshold, Amazon has also begun to crack down on "unreasonable pricing behavior" on the platform!

Recently, a seller revealed that in order to allow buyers to purchase low-priced products that are not available on other platforms, Amazon forces sellers to adjust prices by "not giving them shopping carts"!

Amazon sent the following email to sellers:

It is understood that Amazon has attempted to intervene in the high prices of sellers on Amazon compared to other platforms in the past two years. For sellers whose prices are higher than those on other platforms, Amazon will punish them by depriving them of their shopping carts until the sellers adjust their prices to be lower than or equal to those on other platforms.

Last September, an Amazon seller revealed that one of his products suddenly lost its shopping cart. After some investigation, the seller found that it was because the product was priced at less than US$30 on eBay, while it was priced at US$50 on Amazon.

The seller was very confused, so he lowered the price of the product to the same level as on eBay. He was surprised to find that the shopping cart was back . However, he was helpless as he could not raise the price of the product. Once he raised the price, the shopping cart would be gone.

This policy has also caused complaints from many sellers: With high shipping costs, high return rates, and high commissions, are sellers really forced to sell JD.com quality products at Pinduoduo prices? It is hard to describe this situation!

From registration to pricing, Amazon's threshold is getting higher step by step! Sellers are reminded to use real information when registering and read the "Amazon Fair Pricing Guidelines" carefully before pricing to avoid unnecessary trouble!

Source: FBA Information