The results of the US Open 1st round are out! During the peak period, the transaction volume reached 12 million US dollars in one minute!

According to the latest data from Adobe, total online spending on Cyber ​​Monday in the United States this year reached $10.7 billion, $100 million less than last year (down 1.4% year-on-year). During the peak period, an average of $12 million was sold in one minute.

From November 1 to November 29, Americans ' online shopping spending reached $109.8 billion, a significant increase of 11.9% over last year as most consumers started their holiday shopping early.

Adobe predicts that total online spending will reach $207B by December 31, a 10% year-over-year increase, setting a new record. The following are the specific survey data for Cyber ​​Monday this year:

• Best-selling categories: toys (sales increased nearly 11 times compared to September this year), gift cards (increased 7 times), books (increased 7 times), video games (increased 6 times), and baby products (increased 6 times). In the home appliance category (overall increase of 5.6 times), microwave ovens and small kitchen appliances are the most popular among consumers (increased 9.6 times and 7.1 times respectively).

• Shopping cart totals increased: up 19% from September, suggesting consumers are buying larger items or higher-priced goods, such as furniture or smart appliances.

• Availability remains low: The prevalence of out-of-stock messages on Cyber ​​Monday this year increased by 8% compared to a week earlier (November 22). Throughout November, the prevalence of out-of-stock messages was 169% higher than before the pandemic, and Adobe expects this situation to continue until the end of December.

• Increased buy now, pay later (BNPL) usage: On Cyber ​​Monday, revenue from BNPL services grew 21% year-over-year and orders grew 1% year-over-year, and Adobe expects this number to surge again before Christmas.

Editor✎Irene/

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