Starting from scratch, Shopify's 30-day store tutorial - Day 30

The 30-day Shopify store opening tutorial has come to an end. Today is the last article. In this tutorial, we will summarize the key points of the previous 29 days of opening a store and help you make a review summary:

Shopify is easy to use and can build a website quickly and easily. You don’t need to reserve inventory or pack and ship by yourself. It is like a middleman, connecting suppliers and buyers.

There are two store modes on Shopify, namely Niche and General

How to name a Shopify store

Shopify domain name setup

The preparations before opening a Shopify store include:

Create a valid US address

Create a US phone number

Set up payment mode

Set up a Support email address

Shopify store’s payment process, account settings, etc., as well as how to use Canva to design a store logo for free.

In order to allow users to place orders, a Shopify store must have conditions including a professional and secure website and various policy pages.

The core of a successful store lies in the product. Here are four steps to find high-conversion products on Shopify:

Research your competitors and copy their best-selling products

Find the best-selling products on AliExpress

Leverage Facebook search data

Use plugins

In this tutorial, we introduce ZeroUp, which has the following features:

Quickly and easily create a Shopify store

Seamless connection with AliExpress

100% order fulfillment automation

Integrate multiple email auto-reply tools, etc.

When adding products to your Shopify store, you can use these copywriting “tricks” to increase your listing’s conversion rate:

Make your listing interesting and topical

Show your personal characteristics

Provide sales guarantee

· Offer discounts

List relevant product information

The key to Facebook ad copywriting is to make people want to buy, not just describe the product in a straightforward manner. Your copywriting should:

Arouse user interest

Create product scarcity and convey a sense of urgency to users

·Provide product purchase links

·New

Before launching your Shopify store, don’t forget to do these 5 things:

Set up website navigation

Install Facebook Pixel

Set up email marketing

Set up delivery/payment methods

Purchase test

How to set up Facebook ads for products:

Set up one ad group per product

Set the ad group name

Publish ads

After the store has an order, the seller needs to:

Log in to Mailchimp and bind your Shopify store

Create discount emails

Pause underperforming Facebook ad groups

Fulfilling orders

After consumers add products to their shopping carts, they never return to the store. This has a significant impact on your store's conversion rate. You can prevent shopping cart abandonment by:

Use Shopify’s built-in Cart Recovery System

Using Kit Kart

Install Abandonment Protector

Stage 0: Find a product with good advertising performance

Stage 1: Create an audience group for a product with a high conversion rate

Phase 2: Changing conversion metrics

Phase 3: Serving retargeting ads

Phase 4: Setting up audience devices

Stage 5: Set the gender of your ad audience

Stage 6: Setting up advertising channels

Stage 7: Setting up popular countries

Stage 8: Setting up specific countries

Stage 9: Copy your best performing ad settings

In this tutorial, we introduced some successful Shopify stores that have outstanding performance in marketing channels, web pop-ups, page design, mobile optimization, etc.

When opening a store on Shopify, pay attention to 5 key points when writing product listings:

· Product description is detailed and engaging

Demonstrate product usage scenarios in real life

Set a CTA

Show that the product is scarce and encourage users to place orders

Provide free delivery

· Make good use of Facebook ads

·Continuously search and add new products

Reduce workload with automated software

Optimize advertising and A/B testing of product pages

Use exit pop-up window

Install Spin-A-Sale

Change product page color

Improve your website speed

Change the theme of your store

Make sure your store is mobile friendly

Not setting weekly conversion goals

Setting unrealistic conversion goals

Focus on optimizing ads for Android and iPhone, and ignore tablets

Use a mobile-friendly website theme

Make sure certain features on the product page work properly

·Use the last digit pricing method

Test different price points

Adopt a flexible pricing mechanism

Offer discounts to buyers who buy in bulk

Install bulk purchase discounts and tiered pricing apps

Use the In-Cart Upsell Shopify App

·Install Bold Upsell-Upsell Smarter Shopify App

Use the Lucky Orange Shopify App

Views page custom audience

Custom audience of people who added to cart but didn’t purchase the product

Custom audiences who have purchased your product

Shopping cart abandonment emails

Welcome and thank you emails to new users

Product Email

Bundled product emails

Product update and receipt emails

How to automatically set up manual bidding for Facebook ads

Set up the Checkout payment process

Facebook advertising diversification

·return policy

Cost

Can display countdown

·Product image zoom function

Responsive design

Fast loading speed

Proactively respond to customer questions

Provide delivery information updates

Provide a clear delivery and refund policy

Reply to customers using the same email address

Install ChatFuel on your Facebook page

Track your competitors with eComHunt.com

·Pexda.com

Narrow your product categories

Install ZeroUp

Using the Oberlo app

Hiring staff

*Note: The 30-day Shopify store opening tutorial series from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.