Amazon has proposed new regulations on shoe size listings. Do you meet the requirements?

Some sellers may wonder what Amazon’s regulations are regarding shoe sizes. So this article will explain in detail why Amazon has made the regulations and the relevant requirements of the regulations.

Whether you are a shoe seller or a consumer buying shoes, when you open certain listings, you will see that the size drop-down menu information is very confusing and not unified. For example, the upper and lower case letters are inconsistent, the forms of indicating half sizes are different, the letters indicating the width of the shoes are different, etc. In a drop-down menu, there are various size expressions such as 7M US, 7½B US, 8 M US and 8.5 (B) US.

This menu provides a very poor experience for consumers, so Amazon hopes that each size menu will follow the same consistent size presentation format.

Amazon also answered related questions in the size requirements:

Amazon believes that consumers should be able to understand the size when shopping. Difficult to understand sizes can easily cause confusion to consumers and may lead to product duplication. Products with clear sizes are more convenient for consumers to search by size and width, and the conversion rate is higher than products with confusing sizes. Amazon will provide detailed listing tutorial guides to enable sellers to meet these requirements.

Standardized size display can improve consumers’ search and purchase experience. We found that ASINs with clear and effective size names have higher Glance Views.

Consumers are also less willing to buy products with mixed sizes.

If you, a seller, have received this email from Amazon regarding size requirements, it means that the size of the shoes you are selling may not meet the requirements. Therefore, Amazon stated in the email that sellers are required to update the information as soon as possible to comply with the regulations that are about to be implemented.

Amazon hopes that sellers will take the initiative to unify size standards. At the same time, it also provides sellers with size tables that are acceptable to the US platform for sellers to compare easily.

According to an Amazon email, sellers can modify the size until August 30, 2019. After that, if it does not meet Amazon's standards, the platform will remove the size information from the product details page.

Sellers need to standardize sizes to ensure compliance with regulations. In addition, the new sneaker size attribute will be launched on May 30, 2019.

Obviously, the more ASINs you have, the more you will have to adjust.

· For children’s shoes, the sizes of toddler, little kid and big kid should be unified.

Unisex shoes (including men's and women's sizes) should be in the same size format

European and UK size issues. This is a big problem for sellers who still indicate European and UK sizes. Amazon obviously wants the US platform to only display US sizes and does not accept European and UK sizes. So sellers have to adjust accordingly.