What is Facebook Shops? Facebook Shops Review

Basic Introduction

Qualified sellers who have received official emails from Facebook can create an online store for free through Facebook and select the products they want to display from the catalog. At the same time, they can customize the store cover and brand tone. The store is an immersive full-screen storefront. With full-screen photos and customizable photo collections, sellers can build their brand story and brand image, and drive product sales and store traffic. Users can browse the types of goods posted by merchants through this section and purchase them directly. From the user's interest in the product to placing an order, checking out, and completing the purchase, the entire process does not require jumping to other applications. This seamless online shopping experience can improve the user's purchasing experience and purchase conversion rate.

Additionally, in Facebook Shops, users can also message sellers via WhatsApp, Messenger or Instagram to ask questions, get support, track deliveries, and more.

Merchant requirements

1. Selling physical goods;

2. Agree to Facebook’s merchant terms.

Merchant permissions

1. Add any number of products: There is no need to upload the product catalog anywhere else in advance, and there is no upper limit on the number of products that can be added;

2. Customized product inventory: You can organize products into different boutiques so that customers can browse the store by category;

3. Easily communicate with customers: Customers can ask questions on the seller’s homepage store;

4. Obtain effectiveness analysis: Sellers can view the number of views, clicks and purchases of each product.

Cost

Facebook Shop only charges a 5% sales fee, and it is completely free for merchants to join Facebook Shop.

Development History

In May 2020, Facebook launched Facebook Shops, a service that allows sellers to easily set up online stores within the Facebook app.

In August 2020, Facebook's new section Facebook Shop was launched last Tuesday (August 25th) local time. When Facebook was promoting the product launch, it wrote, "We hope to make people's shopping more convenient, and we also hope that both small sellers and big brands can use Facebook Shop as a tool to communicate with customers and expand their business scope.

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