Origin

Amazon launched the Amazon's Choice project in 2015 with the aim of simplifying the customer's purchasing process in conjunction with Amazon Echo.

Amazon Echo is a voice-controlled smart speaker with unlimited audio player and free radio. You can ask questions and let Echo give you the most correct answer that Amazon thinks. The voice intelligence function is a bit like Apple Siri, but Amazon has added voice shopping function.

Screening principles

Based on the principle of preference, recommendations are made based on your previous transaction records (Order History), collection records (Wish List), and search records (Search History).

The principle of second choice: if you have not performed operations that meet the above conditions on the Amazon platform before, Amazon will make recommendations through its own algorithm. This recommendation is called Amazon's Choice.

feature

• It is popular and has a high purchase rate among customers searching for similar products

•It has high reviews

• Fast shipping via Prime

•Amazon self-operated products/FBA products

• It has a low customer return rate

•Its ​​price is competitive

Influencing factors

1. Sales and conversion rate

Generally speaking, when we measure whether a product is good or not, we mainly look at whether the product is popular with consumers. Amazon is the same, and will judge whether the product is worth recommending based on sales and conversion rate.

Therefore, in order to get Amazon’s recommendation, the conversion rate and sales volume must be high, and the sales volume ranking must be ahead of subcategory D. The specific ranking is not yet known.

2. Product Review

Amazon attaches great importance to product reviews. Generally speaking, a product needs to have an average star rating of 4 stars or above to have a chance to receive the Amazon's Choice logo. However, in categories with very little competition, a product may be recommended even without reviews.

3. Use keywords accurately and in a logical order

I found that the keywords pointed to by the Amazon's Choice label all appear in the title and match the same keywords. Of course, the match is not absolutely consistent. At the same time, the keywords pointed to by the Amazon's Choice logo do not appear completely in the title.

4. A+ Pages

A+ pages are only available if you have brand registration. This fully demonstrates Amazon's emphasis on brand registration. Products with A+ pages have a greater chance of getting the Amazon's Choice logo.

5. Return rate

It is well known that a high return rate will directly affect the status of a listing, and Amazon will not recommend a product with a high return rate.

6. FBA delivery

Amazon's own products or FBA products are eligible for "Amazon's Choice" certification. The best way for sellers to obtain this logo is to provide Prime delivery products.

Amazon's Choice covers product categories including

Books and audio-visual products, movies, music, games, electronic products, home decoration, toys, clothing, shoes and hats, jewelry, handicrafts, outdoor, cars

Supported devices

Echo speaker, Amazon Tap, Amazon Echo Dot

Front desk display

References

• 1. Source of Amazon's Choice: Sohu.com [cited on 2018-03-04T16:00:00.000Z]
• 2. Why is the sales volume still the same even though the product is Amazon's Choice? : Baidu [cited on 2018-05-03T16:00:00.000Z]