Product quality will also affect Amazon store performance! ?

We run a store on Amazon and there are all kinds of unforeseen emergencies that are frustrating. The factory that said it would ship today delayed the delivery by two days, the buyer refunded the product when it was ready to be shipped, etc.

These troubles not only affect us sellers emotionally, but more importantly, they will also affect the performance of the store.

As a guarantee of buyers' shopping experience, Amazon has formulated a series of performance standards to constrain sellers. For seller accounts that fail to meet the standards, Amazon will secretly limit traffic, and even remove sales rights in serious cases. Therefore, maintaining performance within the red line has always been one of the important tasks of operations.

The little clone recently discovered in the background

There are some new changes to the performance page...

(Click on the image above to enlarge it)

We have been maintaining customer service performance and delivery performance before. Now we have added a new "product policy compliance" in the red box in the middle.

That’s right, Amazon updated its performance policy in the background last weekend, and product policy compliance is the newly added performance indicator.

These indicators of product compliance are very easy to understand. You will know what they are talking about just by reading their names.

Intellectual property complaints, product authenticity complaints, product condition complaints, product safety complaints, listing policy violations

Amazon has always taken intellectual property rights and the issue of genuine and fake goods very seriously. Once a complaint of counterfeit goods or infringement is received, Amazon will most likely directly close the store for investigation. These two indicators are more symbolic, but the following three indicators are quite intriguing.

Let's talk about the condition of the product first. It's hard to tell what it means just from the wording. This does not mean that the product is in perfect condition (not damaged), but that the product quality is good and consistent with the product description .

Let’s talk about these two indicators together with the security complaints later. Complaints involving product quality and safety issues will now be used directly as indicators to measure the health status of the account.

The difference here is that previously, the only complaints that would affect performance were those from self-delivery. Now, after the update, all complaints will affect performance (including FBA).

Note that even if an action plan is submitted to resolve the complaint, it will still appear here and affect performance. However, it is not yet known whether the same will be true for complaints that are withdrawn by contacting the customer. The little clone will also tell you the results after practice ( I hope I will never have the opportunity to practice )

The last listing violation...

This is a very broad performance, and the criteria can be high or low. When listing products (especially for novices), you will often encounter various violations, which may be violations of the main picture, or the wrong category, etc. In the past, some of these violations were serious and some were insignificant, but now they are all included in the store performance.

Of course, this is a more extreme situation. We should be cautious now as we don’t have a clear understanding of the standards, and pay more attention to avoid violating regulations when putting products on the shelves.

This update to the performance policy is also a screening of third-party sellers. It generally has no impact on stores with good performance management, but it is undoubtedly a double whammy for sellers with chaotic performance control, once again verifying the importance of refined operations.