The fourth quarter sales peak season has arrived, but many Amazon sellers are facing the double-edged sword of "high sales + high complaints".

Recently, a large number of sellers have reported that they have received many more complaint emails from buyers than before. There has even been a case where a product has received repeated complaints of the same type, resulting in the removal of the link and a sharp drop in sales.

In particular, complaints about product status, such as defects and second-hand goods, are frequent, involving multiple categories such as clothing and electronic products. Everyone is worried that the upcoming Black Friday and online shopping promotions will be affected.

Large-scale complaints frequently occur, and product links are removed from shelves

Many sellers have reported that some of their products have received multiple complaint emails in a short period of time recently, and the content is concentrated on similar issues, such as size discrepancies, differences between descriptions and actual products, etc.

Even stores that have always performed well were not spared . Some sellers said that they received complaint notifications one after another about their well-operated products, and if they were not careful, their links would be removed and their sales would drop sharply.

A clothing seller said: "Recently, we have received customer complaints almost every day, and the content of the complaints is quite 'extensive'. Size, style and fit have become the focus of complaints. Seeing that Black Friday is coming soon, this situation makes people feel very stressed."

Some sellers also mentioned that the number of complaints has increased significantly since September, and products with good store performance are no exception. The same ASIN was even complained about as many as 9 times in 5 days, and store traffic and orders have dropped sharply.

What is even more puzzling is that many sellers suspect that these intensive complaint emails are not all real customer feedback, and some are suspected to be triggered by the Amazon system.

For example, if a consumer feedback appears in the “Voice of the Buyer” that “the product does not match the description”, the system may directly send an email to warn the seller.

In addition, for products in the clothing category, Amazon may have added an automatic complaint mechanism for "fit issues" . Once a customer reports that they are dissatisfied with the fit, the seller may receive a complaint email.

In the face of this wave of complaints, sellers can adopt the following strategies to ensure that their products are not easily removed from the shelves:

① Check the "Voice of Buyers" in real time: pay attention to the recent feedback from buyers, analyze whether there are common problems, and promptly check for non-conformities. Check whether the product packaging and labels are compliant and ensure that the description is accurate.

② Consult Amazon Customer Support: If you receive a notification of "Product Status Issue", you can select Cal Me Now in the "Seller Performance Panel" to communicate with the AHS specialist on how to appeal. It is recommended to choose to acknowledge the problem and correct it to avoid failure to pass the review due to disputes.

③ Update product information and file a complaint accurately: For complaints about "fit issues" in the clothing category, you can use the Size Ingestion Tool in the background to check and update size information. Upload screenshots before and after the update as evidence of the modification to help the review pass smoothly.

④ Handling negative buyer experience complaints: Special attention should be paid to the recently added "negative buyer experience" type of complaints, which may be caused by multiple factors, such as product functions, actual effects not being consistent with the description, lack of accessories, etc. Sellers need to comprehensively check the page description and complete the appeal within 7 days to avoid the product being removed from the shelves.

During peak periods, stay calm and cope with changes in mechanisms

Summary: The peak season is not only a peak in sales, but also a critical period for sellers to maintain store health and avoid system "risks". In the face of intensive complaints, you may as well respond calmly, check and adjust product information in a timely manner, and use platform tools and strategies to ensure store stability.

I hope everyone We will successfully break through in the upcoming Black Friday and online shopping promotions and achieve peak performance!