💡 At the end of October, Amazon will upgrade its “repeat violation” policy, sellers please pay attention!  

If you violate the same policy two or more times within 180 days, it is considered a "repeat violation" and the punishment is no joke!

What is the impact of repeat violations?

Simply put, if your account is recorded twice or more for the same violation within a short period of time, Amazon will immediately put you on the "scoreboard" in two aspects:

① The account status score rises sharply: With each violation, the account’s violation points will be increased, and the risk will become higher and higher as they accumulate.

② Trigger downgrade risk faster: Especially for serious violations, such as infringement and restricted products, stores with repeated problems will face faster rating downgrades.

Special reminder!

If you are recorded as having committed five infringements or two restricted product violations within 180 days, even if your account rating is good, you may be "suspended" by Amazon with one click!

If you admit your mistakes and correct them, you will still have a chance. If you don’t correct them, your account will be blocked. Amazon does what it says!

Amazon sets different violation limits for different policies:

① Infringement and violation: Up to 5 times are tolerated. This type of issue involves intellectual property rights, and Amazon’s tolerance is extremely low. Once the line is crossed, it is likely to trigger suspension.

② Restricted product violations: up to 2 times. This type of problem is mostly due to product labels or descriptions not complying with regulations. Although the severity is slightly lower, it is still important not to be careless.

When evaluating the number of "repeat violations", Amazon will consider multiple factors, including the severity of the violation, the impact on customer experience, and the applicability of regulations.

Therefore, all sellers must be clear about Amazon’s bottom line to avoid “knowingly making the same mistake again”!

What should I do if I receive a violation warning?

How to avoid these risks in advance?

Sellers, please remember that you must deal with violations immediately when you see them, and don’t wait until they become uncontrollable before trying to find a solution! Especially during the critical period of the peak season, everyone must check the account status regularly to ensure that each policy meets the standards to avoid affecting the operation plan!