Best Buy plans to launch Best Buy Ads! Competition in the retail advertising market is becoming increasingly fierce!

It is learned that according to foreign media reports, Best Buy is planning to launch Best Buy Ads, an advertising website that can help sellers promote products and provide targeted and timely promotional information.

Keith Bryan, president of Best Buy's advertising management department, said that Best Buy interacts with customers more than 3 billion times a year in stores and online. Through Best Buy Ads, sellers will establish more interactions with shoppers and become closer to each other.

Additionally, Best Buy Ads will integrate with Best Buy's Career Paths program, which creates educational and career opportunities in the advertising industry for teens, while strengthening advertising skills for teens and supporting the development of the Best Buy Ads website.

It is reported that in August 2021, Best Buy cooperated with retail media platform Criteo to allow sellers to reach shoppers in the United States and Canada through the platform. Criteo supports Best Buy sellers to place product advertisements on its platform, and it will also use artificial intelligence (AI) to target audiences for products to help sellers get more traffic.

It is understood that Best Buy's move will put it in fierce competition with Walmart and Target. Walmart recently announced a partnership with The Trade Desk to launch the advertising purchase software "Walmart Demand-Side Platform" (Walmart DSP). Target launched the Roundel advertising network as early as 2019 to provide it with relevant marketing information and connect directly with customers.

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.