How to estimate Amazon product sales

How to estimate Amazon product sales

In the product selection process, it is very necessary to use sales evaluation to assist in decision-making. Today I will teach you how to judge the sales volume of a product.



1. Add to cart


First, add the listing you are referencing to the shopping cart, then set the order quantity to the maximum quantity of 999. If the other party's inventory quantity is less than 999, you will be prompted with the number of items available for sale (as shown below)

This way you will know the current inventory quantity of the listing. Repeat the above steps the next day for one or two weeks, and average the recorded data to roughly know the average daily sales of the listing.



2. Based on the number of product reviews



For most products, even if 100 units are sold, it is not necessarily possible to receive one review. The actual review rate is basically the same for most sellers. However, considering that some sellers will post fake reviews, we can lower the ratio a bit. Assuming one review for every 80 orders, when researching a product, we only need to count the number of reviews for the listing to preliminarily evaluate the sales volume of the listing.

However, since the review statistics and display start from the time the listing is put on the shelves, the data from three years ago is not very relevant. It would be better to use the last three months or six months as the time node and only count the data within this period, which will be closer to the truth.



3. According to the number of store feedback


According to experience, on the US site, if a store's sales are basically stable, then 4-5 times the number of feedbacks in the store in 30 days is equivalent to the number of orders in one day. For example, in the figure below, the number of feedbacks in the store in 30 days is 126, multiplied by 5, the number of orders in the store per day is about 600.



4. Use third-party tools



There are many third-party tools that can accurately calculate the sales of a listing through the principle of crawlers. For example, the AMZsount plug-in can easily know the sales of the listing in the last 30 days when you open any ASIN page. Of course, there are many other tools. Sellers in need can also pay attention to other cross-border navigation to find tools suitable for their own use.


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