LightInTheBox Black Friday sales exceeded expectations with a year-on-year growth of 68% According to official data from LightInTheBox, as of the early morning of November 30th, North American time, on Black Friday, gross profit margin increased by 119% year-on-year, and net profit increased by 311% year-on-year. At the same time, the number of orders during the 2019 Black Friday promotion reached a new high, with the cumulative order amount increasing by 68% year-on-year, and marginal contribution increasing by 169% year-on-year. Lazada Double 12 promotion registration countdown Lazada Double 12 promotion registration time countdown: According to the information released by Lazada, the registration time for the Double 12 event is from 0:00 on November 19 to 23:59:59 on December 3. The preheating period of the event is from December 5 to December 11. The Double 12 promotion lasts for three days (December 12 to December 14). Cross-border e-commerce export clothing category growth rate is 52% Kantar&Google released the "2019 China Cross-border E-commerce Opportunities and Growth Report", which showed that sales of apparel products increased by 52% compared with the previous year, while sales of electronic products only increased by 3%. Amazon cancels free sample program Amazon announced that it will stop its sample delivery program in 2020. It is reported that Amazon's sample delivery program began testing earlier this year, using machine learning tools to identify consumers' shopping habits and then send them corresponding free product samples. U.S. Thanksgiving online spending exceeds $4 billion for the first time According to a report from CNBC, data released by Adobe Analytics showed that American shoppers spent $4.2 billion online during Thanksgiving, an increase of 14.5% over the same period last year, setting a record high. Amazon tops Spanish e-commerce traffic ranking SEMrush Spain shared the monthly visit data of Spanish e-commerce platforms. In October 2019, the e-commerce website with the largest traffic in Spain was Amazon Spain. AliExpress and eBay were not as good as local e-commerce. Amazon's "limited-time pop-up store" will last until the end of December Amazon Global Shopping's "Limited Time Pop-up Store" has landed on Pinduoduo, a new domestic e-commerce platform, starting from Black Friday at the end of November to the end of December. During the "Peak 6 Days" of Amazon Global Shopping, tens of thousands of international products will be gathered, and Chinese Prime members who place orders during this period will be eligible for a lucky draw. |
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