VR/AR device sales in the US during the Christmas season increased by 180% year-on-year! Google is expected to launch an AR helmet in 2024!

It is learned that according to the latest data from NPD Group, sales of VR/AR hardware and accessories in the United States during the Christmas sales season from November 21 to December 25, 2021 increased by 180% year-on-year compared with the same period in 2020, and sales of this category increased by 153% compared with the same period in 2020.

The data also shows that the sales growth rate of VR/AR hardware and accessories in the United States in 2021 was lower than that in 2022, but the sales volume and sales revenue increased by 163% and 137% respectively.

It is understood that after Meta, Apple and other major manufacturers have announced that they will launch AR/VR headsets, Google recently announced that it will launch a new AR headset "Project Iris". This AR helmet is expected to be available on the market as early as 2024.

Ben Arnold, executive director and technology industry analyst at NPD Group, said that American consumers' demand for entertainment facilities continued to rise during the 2021 Christmas season. With the launch of new equipment and the expansion of consumer groups, the metaverse, VR/AR devices and smart helmets will become areas worthy of attention in the future.

Editor ✎ Estella/

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