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As the Spring Festival approaches, the distribution of year-end bonuses by major cross-border companies has once again become a hot topic in the industry. Not long ago, Evergreen, Yang Ming and other shipping companies announced their year-end benefits for 2024: Evergreen will give out 20 months of year-end bonuses , and Yang Ming stated that it will pay out 5.5 months of bonuses in advance before the Spring Festival, and there is hope for additional bonuses in the future... This made many people in the industry shed tears of envy. Here I have to bring out the "meme picture" that has been circulating for many years👇 Looking at the cross-border industry, compared with the generous bonuses and dividends of shipping companies, the year-end bonus "funds" of some cross-border companies seem to be a little tight. At this time of year-end summary, when talking about the memories of 2024, what many cross-border sellers are most reluctant to mention may be the year-end peak season. On the one hand, there was the "increased revenue but not increased profit" of Black Friday and Cyber ​​Monday, and on the other hand, the volume of Christmas orders was sluggish. It can be said that there is no "peak season" experience at all. Under this circumstance, many cross-border companies have failed to achieve the operating goals set at the beginning of the year. According to a survey, more than 50% of sellers indicated that their full-year revenue and profits in 2024 were lower than expected , so the payment of year-end benefits to employees was a bit "tight". According to industry sources, compared to the past few years, when cross-border employees posted their million-dollar year-end bonuses, this year, there is almost silence when it comes to year-end bonuses. Many operations staff have stated that their companies have no plans to issue year-end bonuses: "I asked the operations people around me, and they all said there was no year-end bonus, only Black Friday commission." “To put it in an exaggerated way, the year-end bonuses in the cross-border e-commerce industry have almost disappeared…” "I miss the years when the company gave out million-dollar year-end bonuses and even gave away cars. That was probably when cross-border dividends were the highest." Some operations even mentioned that due to Amazon's delayed payment policy, the performance commission that should have been paid in January also declined. It is learned that in 2024, consumption downgrade will continue, low-price competition will intensify, and the profit margins of many cross-border companies will be further compressed. Therefore, many operators have actually anticipated the "no year-end bonus". In addition, sellers have revealed that during the period before the New Year, many cross-border operations chose to resign , and "no year-end bonus" or "further delay in the payment of year-end bonus" was one of the important reasons for the resignation wave. According to industry sources, a leading cross-border platform issued a notice to its employees stating that the payment of the 2024 year-end bonus will be postponed to April 2025. This move also caused dissatisfaction among employees, and some employees chose to resign. However, this is not the case for all cross-border companies. On major social platforms, a number of operators mentioned that they received year-end bonuses before the New Year, some of which amounted to tens of thousands of yuan , which was a very considerable reward. While most small and medium-sized enterprises are still struggling with the payment of year-end bonuses, cross-border e-commerce giants have set off a wave of employee stock ownership. Not long ago, Anker Innovations, the "cross-border leader", disclosed its dividends, which have been increasing year by year in the past three years. The cash dividends to shareholders in 2023 will be as high as 813 million yuan, which has triggered a wave of heated discussions in the industry. Many people in the industry have joked: This is completely "someone else's company." It is learned that in recent years, there are quite a few cross-border retailers that have chosen to distribute "dividends" to their employees. Most of these retailers have impressive operating performance, and their main purpose is to retain core talents through "dividends". Equity incentives are one of the most commonly used incentive methods. Recently, Shenzhen Damaidaotong Technology also issued an announcement disclosing the progress of the company's 2024 employee stock ownership plan : the employees who actually participated in the subscription under the plan finally subscribed for approximately 123 million shares, with a total subscription amount of approximately 123 million yuan. The number of shares corresponding to the subscription shares was 4.6221 million shares , accounting for 1.02% of the company's total share capital. It is understood that Daotong Technology's main business is the research and development, production, sales and service of automotive intelligent diagnosis, testing and analysis systems and automotive electronic components. Its products are mainly sold in more than 70 countries and regions including the United States, Europe, Japan, Australia, etc. Many products of its brand Autel are at the top of Amazon's Best Sellers list in the auto parts category. While announcing the actual progress of the employee stock ownership plan, Daotong Technology also released the company 's 2024 performance forecast . For the full year of 2024, Daotong Technology expects to achieve operating income of 3.8 billion yuan to 4 billion yuan, a year-on-year increase of 16.88% to 23.03%; net profit is expected to be 441 million yuan to 501 million yuan, a year-on-year increase of 245.92% to 279.39%; non-net profit is expected to reach 520 million yuan to 580 million yuan, a year-on-year increase of 41.76% to 58.11%. From this, it can be seen that Daotong Technology ’s equity incentives for employees in 2024 are closely related to the company’s significant increase in performance. The fact that small and medium-sized cross-border companies in the industry generally have "no year-end bonuses" may also be a microcosm of the intensified industry competition in 2024 and the decline in performance of some individuals. At the beginning of the new year, we bid farewell to 2024. I wish you all the best in realizing your cross-border blueprint for 2025. Finally, I wonder if your year-end bonus notice and Spring Festival holiday arrangements have been released? Welcome to discuss in the comment area~
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