The keyword advertising method surpasses 90% of people, and some people use it to sell 100 million copies a year!

More than 20 days after Amazon restricted non-essential items from entering its warehouses, we finally received good news! Recently, many sellers were overjoyed: their best-selling products can finally enter the warehouse!

One seller said: The main product is out of stock! If we can't ship it out, we will lose everything! Fortunately, it was turned over!

According to the current trend, Amazon is adding new replenishment categories every week. In addition to daily necessities, Amazon has also opened its arms to games, toys, and cookware! Some industry experts predict that FBA warehouses will resume normal delivery and receipt within a few weeks!

But in fact, the epidemic has brought about a chain reaction. Due to previous out-of-stock or rigid price increases, the rankings of many sellers’ listings have plummeted!

What many sellers are worried about now is: how to quickly improve rankings and maintain sales? In fact, we all know that to achieve this, Amazon advertising is essential!

However, the problem with many operations is that they often spend money and energy without any significant increase in traffic and sales.

For the first point, the ranking of Amazon ads is related to both the bid and the keyword quality score. If a keyword is not highly relevant to the product listing details, the quality score of the keyword will be low, and the ad ranking of the keyword will be lower at the same bid.

Regarding the second point, the effect of CPC advertising becomes worse and worse, mainly because there is a pause in the middle, or the adjustment is too large. It is recommended that once CPC advertising starts, it is best not to stop, otherwise it will affect the performance of the entire listing.

For the third point, you can slowly lower it, but don’t make drastic changes!

In addition, under the epidemic, how to use low cost to create high-conversion beautiful ads and strictly control ACOS is the common pursuit of the majority of sellers! Among them, long-tail keywords must be an important part!

Long-tail keywords are relative to what we usually call broad keywords (big words) and precise keywords (core keywords). By adding certain range words before and after the big words and core keywords, they become words with specific references. The target audience group pointed by these words is relatively small, but the people who can use such words to search have particularly strong purchasing intentions. These words are long-tail keywords.

Especially for some popular products, it will be better to abandon the primary keywords and use the secondary keywords! For example, if you are a seller of mobile power banks, you may not be able to compete with Anker and other big sellers with the word Power Bank, but 25000mah Waterproof Power Bank may make you the leader.

In Amazon's operations, if you can make good use of long-tail keywords, you can also gradually expand your market share by "long-tail (keywords) cannibalizing precise (keywords)".

Some sellers have questions about how to get long-tail keywords suitable for their links. We have sorted out 3 methods that you can try!

Source: Cross-border K Circle