7-day cycle rule: advertising traffic monitoring and analysis process and adjustment direction during the new product period

Today, let’s talk about the monitoring and analysis process of advertising traffic during the new product launch period and the direction of adjustment. This article is a basic article suitable for beginners .

The advertising optimization metrics are:

1. Healthy exposure : exposure in other search results, the top of search results (home page), and product pages

2. Sufficient clicks : 200+ clicks are recommended (the larger the data base, the more accurate the results)

3. Normal conversion rate : The conversion rate of search terms can refer to the conversion rate of the business opportunity detector (Growth-Business Opportunity Detector-Enter keywords or ASIN search-Click on the corresponding keywords)

4. Advertising cycle of a certain period of time : It can be divided into 7 days, 14/15 days, and 30 days. (You can plan the advertising cycle according to your own operation and promotion steps. It is recommended to analyze data in a 7-day cycle during the new product period.)

Download advertising report data analysis advertising report every seven days

The real-time data of the advertising background, such as search terms, is only retained for 65 days. In order to avoid data loss, it is recommended that you develop the habit of downloading advertising reports from the background to avoid data missing in subsequent advertising reviews.
PS: Each advertisement should be opened with purpose and targeting. Blind advertisement is not recommended. The purpose of automatic advertisement in the new product period is to detect the inclusion of Amazon. Automatic traffic is too broad. It is not recommended to use automatic advertisement as the main advertisement for the early stage of new products. Focus on the optimization of precise matching of ad groups, automatically conduct timely negation, and derive relevant root words to enrich precise groups and link embedding optimization.

Always pay attention to the traffic trends of your own products

1. Refer to your own advertising data: There may be insufficient advertising data in the early stage of a new product. If you are not sure, it is recommended to use dynamic bidding - a strategy of increasing and decreasing the bidding price of advertising campaigns.

2. Assistive Reference Plug-in Data

The above pictures are from the software
For keywords with increasing traffic:
Check whether the conversion rate of the word meets the standard, and query the display positions of the front-end product advertising positions and natural positions.

Target keywords with declining traffic:
The direction of traffic decline analysis is roughly to check the overall situation of keyword traffic, its own advertising, matching method, budget and bidding, whether they are normal, and the front-end display position; adjust the advertisement according to the specific advertising data.

Adjustment direction: Check the natural position of the front-end product keywords. If the natural position is three pages later, place the ad on the first three pages; if the natural position is on the third page, place the ad on pages 1-2. If the natural position is on the second page, place the ad on the homepage. If the natural position is on the homepage, place the ad at the top of the homepage.

PS: When adjusting the ad position, pay attention to the surrounding competing products and choose a relatively competitive ad position.

Review Brand Analytics data weekly to see changes in keyword traffic

If you have just launched a new product and want to refer to the traffic trend, you can analyze the keyword traffic trends in previous years using ABA data to predict this year's traffic trends.

Always pay attention to the product dynamic information of the new product list of the product category

The new product list is also a traffic entrance. With the support of its traffic, some order sources will be converted. Controlling the list during this period will be beneficial to the promotion of the next cycle. Use keyword analysis tools to grab traffic from competitors.

PS: It is not recommended to place product ASIN advertisements if you do not have a clear advantage. However, you can try to place advertisements for ASINs on the new product list.

Don’t blindly and frequently adjust ads

1. I personally do not recommend frequent adjustments to keyword bidding and budgets. If there are no ad slots for new ads during the new product period, you can try the recommended bidding + dynamic bidding – increase and decrease bidding strategy for advertising activities . Do not adjust frequently just because there are no ad slots for the time being. The system also needs to capture matching traffic, and frequent adjustments are not conducive to matching traffic. If you want to display traffic at the top of the search page, you can add leverage at the top of the search results (home page).

2. Before launching an ad, you must have a purpose , such as which ASINs and words should be placed in this ad group, and set the budget based on the bidding of the words.

For example, if you run ads blindly, and my ad group wants to bid on three words, and the bid price for each word is $1, but I only give this group a budget of $5, then how many orders can be generated from 5 clicks? Three words cost $5, and one word can be clicked at most twice a day. Can an order be generated from two clicks? Even if all the budget is spent on the same word, even if the conversion rate is 20%, only 1 order can be generated from 5 clicks. If the conversion rate is not 20%, then isn’t the $5 per day a waste?

Always pay attention to the peripheral product information of your main advertising space

If your own advertising position has no advantage over surrounding competitors, it is recommended to change to an advertising position that has advantages for your own products.

Other small points for new products

1. Create a listing before delivery. If the product has not been signed for and put on the shelf, it is not recommended to open the sales link. When there is available inventory, open the sale. When creating a listing, fill in the estimated product shelf time in the release date. (If the available quantity is 0, the delivery time will be poor, which will reduce the conversion rate of your own products)

2. You can open a 5% coupon to increase traffic inflow.

3. Competitors are the best teachers. Refer to their operations and promotion methods, the title, five points, pictures, videos and A+ layout of the details page, and play to their strengths and avoid their weaknesses. If your own product traffic data is insufficient, you can refer to the traffic data of competitors as a supplementary reference.

4. Try to do link bundling to expand traffic entrances.

5. If you are confident in your product and want to quickly gather reviews during the new product period, you can submit it to Vine.

6. Regarding merging new links with old links: I personally weigh the pros and cons. If a new product already has a new product list, directly merging the old links will cause it to lose the new product list. However, if the new product list can only bring in ten more orders a day, merging the old links can increase twenty more orders, then it must be merged. In summary, if you are not sure enough, it is recommended to wait until the new product period is over before merging.

In short, in terms of operation, every step should be purposeful. What is the purpose of this step? What is the result that can be achieved by doing this step? What is the result? Why is it this result? You should have a clear understanding and analyze and summarize regularly, so that you can grow. The above is just a brief analysis of the early advertising of new products. If you have other points, you are welcome to add them.

Winnie0329

Agree from: Yupaopao, you say you, hjy846, Mumu Daxia

I would like to give some suggestions to novices during the new product operation period.

The focus is on fully optimizing product listings on Amazon. The precise use of keywords is essential to enhancing the natural connection between products and related goods. Through algorithmic keyword matching, product exposure can be increased. The following is an overview of strategies to increase Amazon sales and visibility:

1. Increased sales: Amazon prefers products with high sales. Whether through natural search or related product recommendations, high-selling products will receive more exposure. Therefore, the goal must be to increase sales.

2. Associate with popular products: Although most sellers want their products to be associated with popular items, this strategy is highly competitive for small sellers. As an alternative, consider associating with weaker performing products: look for products with less attractive main images, higher prices, fewer reviews, or lower star ratings. Make sure your products have a competitive advantage, which will help increase conversion rates.

3. Establish a closed-loop relationship: Create a closed-loop product consisting of products in your store, similar to the strategy of the Anker brand. This is not only driven by sales and overall performance, but also requires a rich product line, including different models, colors, prices and sizes. This approach helps to strengthen the connection between internal products.

For most small and medium-sized sellers, the traffic within Amazon is sufficient to meet the demand. Although off-site traffic is an option, it usually requires a lot of time, energy and financial investment.

Compass

Agree with: Luo Zijun station wTG, Xiaoze 6888, Yuan Cang***, Xiaoxiao five years station wai, 9 your name more »

The original poster, I want to ask, isn't the data in the business opportunity detector inaccurate? The data lags too much. For example, the data in the business opportunity detector is from Amazon, which is a month, multiple months or a year of data. The conversion rate of each word in it is only calculated by combining data for a long time, and it cannot represent the conversion rate of keywords in recent times.

I think the business opportunity detector is mainly used to expand keywords and see the exposure of keywords in the past year or the past few months. As for the conversion rate, it still needs to be checked through plug-ins. After knowing the main search terms of your products, you should embed a lot of words in the title, copy and 5 points, which will help the product to be retrieved by Amazon.

However, it is still recommended that automatic advertising should be run first during the new product period, and precise advertising can be run later, because the investment in precise advertising in the early stage is relatively costly. Secondly, the product links have no ratings or the number is too small, which is not conducive to competing with similar or competing products. Unless your price is attractive enough or the product is popular in the market, it is difficult for new products to get popular quickly in this market.

A glance to relieve worries

Any external data is for reference only. Let's put it this way, even if you sell the same product for the same keyword, your conversion rate may be 5%, while others' conversion rate may be 10%. Your own advertising data is the main factor, and other external data is used as a supplement. If your conversion rate is not as good as the external conversion rate, it means that there is room for optimization of your ads and links. If your conversion rate is much higher than the external data, then the promotion of this keyword is considered successful.

Anonymous user

Agree with: Kristen Wai, komoribe

May I ask how we promote products with high customer orders? The company's graphic designers are too busy to handle it. One model and several colors are all the same, and the images cannot be optimized.

The CPC for high-priced products is very high, averaging 2.5-4 USD per time. The advertising effect is not very good. Every day, one product costs 100 USD with a few clicks, but there is no conversion, and there are 0-1 orders every day. The new brand is not well-known, so I asked the manager to do off-site work, but he didn't want to do it because it was too expensive. Later, he didn't give me a budget and asked me to find more fans to give away only one sample.

The new account doesn’t have extra old links to merge like others. Now there are at least 10 links for two brands (same product pictures), and I have symbolically swiped three orders. When I counted the accounts at the end of the month, the S orders for high-priced products really hurt. The manager said that the S orders were too expensive, and asked me to do breeding and make a few seed links, but now it’s shelved again. I symbolically go to some websites outside the station every day to pretend to be a passerby and post, but this is not a solution! Without sales, I am really under great pressure.

A glance to relieve worries

First, clarify a few issues:

①One model, several colors, so which one do you promote, or do you place ads for each color? My suggestion: Make it clear which model you promote, and only place ads for this one model;

② The average CPC is 2.5-4, which means that there are at least 25 clicks for every 100 USD. Are the words you put in the advertisement the words that customers are strongly willing to buy? For example, if I am selling short-sleeved printed T-shirts, will the effect of directly putting in the word T-shirt be better than that of short-sleeved printed T-shirts? In the case of no reviews in the early stage of new products, you need to learn to select which words are most beneficial to your current orders and place orders quickly.

③ Regarding the S-order you mentioned: What is the purpose of the S-order? If it is just for ranking, then just do one order. If it is for reviews, you can do some star orders. When doing the S-order, do you ask buyers to place orders using keywords? Are there any promotion steps to cooperate with the operation?

Anonymous user

@一目解思愁: I currently have 4 products with one model, two colors, one brand and eight links. I am currently promoting two products and will launch the ASIN with the best cost performance. When I first launched the product, I would let the system run automatically for 1-2 weeks, and run the big word accuracy for about a week, but there was no conversion later, and I spent a lot of money. The more I adjusted, the more confused I became, and I lost my direction. Now the advertising is just a low-budget Buddhist launch.

I had already prepared the keyword library framework when I was doing research. What about the strong purchase words you mentioned? I want to say that the advertising conversion is really poor. It is also difficult for me to judge strong purchase words. Every week, I will review the situation by combining ABA, advertising data, and some software surveys, and then I will readjust the bad advertising groups, but it doesn’t work. So I am very confused about S orders. I have my own resources. It is completely fine to find a few customers to operate step by step. I just want the link to look better and not so naked. Point stars? Impossible. If you spend a little money, the manager will think it is expensive. How can he let you spend a lot of money and only give a star when the evaluation is invisible? And there are only one or two comments. If there is a bad review, the link will be half paralyzed.

A glance to relieve worries

① Don't rely on automatic orders. Automatic traffic matching is too general and very unstable. Do you use big keywords to accurately match new products? Go to the front desk to see the competitors of big keywords and see how much of the new product display accounts for the first three pages. It is really difficult to get orders with big keywords with 0 reviews. Unless your product is innovative or has a clear price advantage, it is basically a waste of money. In the early stage of new products, it is recommended that you use long-tail keywords. This kind of competition is relatively small. Compared with big keywords, it is more friendly to the new product period and easier to get orders.

② If you don’t know your own strong purchase words, then go and find out the words of your competitors. The traffic share and words of the same competitor in the category’s new product list can be used as a reference. Every word needs to be tested. Don’t make subjective assumptions about whether this word is suitable for your product. Use data to test it.

③ If you are a new product, and there are no reviews or few reviews, as long as there are bad reviews, it will cause great damage to the link. It is better to have reviews, whether they are star ratings or text, pictures, or videos, than to have none at all. If you think S orders are risky or the cost is too high, if you are confident in the product, consider VINE, but Vine reviews are uncontrollable and there are certain risks.

Anonymous user

@一目解思愁: If I can do vine, I won't have to worry about comments... Now the BS list is mainly dominated by those brands, they have many links and stores, one product can have five, six or seven links surrounding me, and they are very aggressive in sending samples outside the site, I can only apply to send a few samples to free celebrities. And the cost of the company to us is higher than others, so the price can't beat others. But thank you for your advice, I will try to adjust the keyword structure again and try to start with long-tail words.

Haibodong HBD

Is it because of the policy that I can't do vine? Or is it because the cost is too high? You mean that the cost is too high and we can't do it? I am also a new store, and I have new large products. I haven't started selling them yet, and the goods haven't been shipped yet. There is a problem with planning in advance. I don't know if I can do vine for this large item. The policy issued on May 18th has prevented me from confirming whether I can do it. I am also thinking about whether I can do seed links, but the accessories in our category are really hard to sell. There are almost no accessories. I am worried that I can't send out vines even if I make them.

Anonymous user

@海波东HBD: It’s not that you can’t do vine, it’s that the manager thinks that vine is useless, expensive, and meaningless. If you read my statement carefully, you will find that the whole article revolves around my manager who thinks the cost is too high and restricts some promotional activities? It’s equivalent to the fact that most of my links are now naked and only rely on white hat advertising. Vine should not be able to be done for all products. Even if it can’t be done, you always have to swipe one or two orders with pictures and videos to make the link look prettier. If there are old links, merge them. If not, it will be more difficult to deal with. Suppose you swipe two comments, and the third one gets a bad review. This link is basically half paralyzed. In addition, my advice to you is to first inquire with your superior about the cost of promoting new advertisements. The CPC of products with high customer unit price is relatively expensive. Can other operations be done, such as: celebrities, off-site, S orders, etc.?

alin2024

@Anonymous user, how is the test? In the early stage, should we use long-tail keywords or automatic broad keywords?

Shooting the Eagle with a Bow

Agree from: Winnie0329, Kristen站Wai, 小泽6888, Calebz1z, heyibs More »

Thanks for sharing. I also used manual mode as the main method and automatic mode as the auxiliary method when launching new products. The current mainstream method is automatic mode first and then manual mode. I have tried both methods. Here is my opinion on when manual mode is the main method and when automatic mode is the main method when launching new products:

1. If you have a good grasp of the keywords, use manual mode, otherwise use automatic mode.
2. The category keywords are not too broad. For example, if the product is a standard product, manual selection is the main method. Otherwise, automatic selection is the main method.

Many people say that you should focus on automation anyway and let the system identify and judge which words are more suitable for you. I don’t think so, because the words recognized by automatic advertising are basically from the words buried in your links. In other words, from the beginning, we have made manual judgments. Moreover, there are only a few major keywords in the product category. In the case of limited initial advertising budget, it is better to select precise major keywords and run some broad keywords or phrases to develop more precise long-tail keywords, so that money can be spent wisely.

lucky9999

Can you share with me where the first and other positions of the homepage of the fixed investment ASIN of the product are?

Hard work brings luck

The search position of the natural traffic keyword of the fixed ASIN. SIF has an article specifically talking about this

Spring, Summer, Autumn and Winter, Autumn is my favorite

I also try manual mode first, the automatic mode is too general and will affect the conversion rate.

Cloud Drunk Moon Sleeping 0113

Agree with: 2022 to make millions of silver, Xiaoze 6888, Kristen stands Wai, Luo Zijun stands wTG, Yuan Cang*** more »

Suppose I'm a good person

Please advise, what does the third point of using sorftime to determine mean? Does the category of tens of thousands refer to the monthly sales volume or the search volume?

Cloud Drunk Moon Sleeping 0113

@Assume I'm a good person: Monthly sales

A floating cloud

Is the data from sorftime accurate?

Cloud Drunk Moon Sleeping 0113  

@A floating cloud: OK

Xiaobai who loves to eat leeks

Now there is a problem with the broad matching mechanism. The root word AB can come out as AC, BC, etc.

Cross-border e-commerce workers

I would like to ask you humbly, regarding the first point, how can I make a profit and loss statement? How can I know when the product I want to promote will break even?

Traffic Group Zhou Xingxing  

@跨交電電工: Make a table with your fixed expenses for each product and your selling price.

Zhang Heng

@跨交電電工: If you can do it right, you can get your company listed, you can raise funds, and you can become rich overnight.

Bei Ming's 10

Agree with: Kristen Wai

I have some questions about exposure and would like to ask you guys:
The exposure of products has always been concentrated in other positions, even if the exposure percentage of products and homepage has been increased.

Question 1: What does it mean to focus on “others” and can this advantage be exploited through other types of advertising?
Question 2: How should the other two missing positions be filled?

Thank you very much,

A floating cloud

How to make up for the other two missing positions? Increase CPC bidding + top percentage

ENHENG

Why should we focus on home page exposure? If the conversion rate is not good, raising the bid to increase home page exposure will also cost money to lower the conversion rate. It still depends on the conversion rate.

Wenjie

Please tell me "Adjustment direction: check the natural position of the front-end product keywords. If the natural position is three pages later, place the ad space on the first three pages; if the natural position is on the third page, place the ad space on pages 1-2; if the natural position is on the second page, place the ad space on the homepage; if the natural position is on the homepage, place the ad space at the top of the homepage."
How is it possible to arrange the advertising position in this way?

Bryantchen08

Agree with: Kristen station Wai, Xiaoxiao five years station Wai, Luo Zijun station wTG, TroubleKK, Yuancang*** more »

Thanks for sharing. I learned a lot. It's very useful. I want to ask that the new product ads I put up have four prices and four matching modes turned on automatically, but there is still no effect. I participated in the VINE event and gave away a lot of them, but only replied to 3 comments. How can I do this? I haven't got A+ yet, but I'm going to get it. Will this affect the link of my new product?

A glance to relieve worries

First, find out which traffic the four automatic matching modes match respectively. Your product is currently in the new product period. What is your purpose for automatic? If it is for conversion, then are the four matching modes conducive to conversion during this period? VINE reviews are slow, so you can only wait; A+ should be launched as soon as possible. The combination of pictures and texts is generally better than simple text descriptions.

Late autumn leaves fall

Here are some questions and suggestions for your problem. 1. Are the bidding modes consistent when you open four prices and four matches? 2. How is the word-switching on the automatic side? Is there a high rate of word-switching repetition? 3. Did you do a good market research before turning on the automatic function? Is the word library ready? Suggestions 1. According to what you described, your listing should not be perfect yet. First, imitate and improve the listing's pictures, A+, copywriting, etc. according to the strong competitors in the category. 2. Your advertising add-on purchase is currently single and has no directional breakthrough, which will lengthen the timeline and waste the new product period. Re-arrange the advertising structure, quickly measure the data and determine the advertising structure. 3. The foundation of your advertising is your link, so the premise and the most important thing for you now is to perfect the listing before adjusting the advertising. 4. The speed of vine's reply is uncontrollable. According to the reply situation and the rating, gradually increase the advertising delivery, and optimize according to the data feedback.

LqCy  

@一目解思愁: The purpose of launching new products automatically is to convert. Is it really that powerful? He said that there is no effect. Maybe it’s because there is no exposure.

loveXinXin2018

First of all, no effect means no exposure, no clicks or no conversions. If there is no exposure, it may be related to your bidding method and bid.

xeniaris  

Vine reviews are slow, and we can't control it, so we can only wait. A+ should be improved as soon as possible. High-quality A+ can increase conversion rates.

Oh hoo hoo makka baka

You can only wait for Vine's planned review, there is no way to urge it.

LY1615239578

The vine plan is very slow to respond to comments. It is recommended that you have your own real customers and conduct keyword S orders in the early stage.

18 Crescent Moon Scimitar

I don't know if you mean no conversion or no exposure and clicks. If it's the first one, then you have already written the answer yourself. The link foundation is not perfect yet, so it is normal that there is no conversion. If there is no exposure and clicks, then look for the following reasons: 1. There are problems with the listing, such as embedding, grammar, reading order, etc. 2. The ad bid is low, you can increase the bid and observe 3. If the old effect is not good, just open a new ad campaign and observe, and test it with different matching methods and bids.

Dummy Girl

1. If it is a high-quality product, try to improve it in the early stage before selling it, such as pictures, copywriting, A+ videos, etc., which will help the conversion rate. 2. No effect is no click or no conversion. If there is no click, increase the bid. If there is no conversion, analyze whether the search word ASIN is relevant to you. If the relevance is not great, then optimize the listing. If it is relevant but no orders are received, then observe for three days.

xzx54321

The content shared by the host is indeed excellent. Thank you very much for your generous sharing. Although each point seems small and meticulous, I have mastered them one by one. I believe that these accumulations will enable me to gradually grow into an operator with real strength and ability. I will carefully compare, check for omissions and shortcomings, review the old and learn the new. Thank you again for your selfless sharing.

Jiangnan Jun embraces change

Agree from: Kristen station Wai, Luo Zijun station wTG, Yuan Cang***, Xiaoxiao five years station Wai, Mingcheng020408 more »

Two more points to add are whether the bidding has burned out. There are some operating product ads that have been running for a long time without anyone watching them and they have never burned out.
Secondly, whether the budget and bid of the advertisement are enough to achieve about 20 clicks. If the bid is high and the budget is low, there will be no orders after two or three clicks, and the meaning of running the advertisement promotion will be lost.

Transparent White

Agree with: Kristen Wai

Thanks for sharing. The ads are automatic and partially long-tail, the click-through rate is the same as or higher than similar ads, the keywords are also relevant, but there are no orders, and there are no reviews at present. What can I do at this time? The clicks have reached a certain level, but there are still no orders. Will continuing this ad affect Amazon's judgment of the product?

A glance to relieve worries

If the number of clicks has reached a certain level, but there is still no order, then it is not an advertising problem. It means that the customer has the intention to buy your product through this search term, but it does not lead to the conversion of the order. It may be that your product details page does not attract customers, so what you need is to optimize your listing.

Anonymous user

Thanks for sharing. I have a problem when I run my store. 90% of my ad group's exposure was concentrated on the product page after a certain day (I don't know why). I tried to increase the price and B+, but there was still no good change. The click rate dropped significantly. Is there any way to solve the problem?

milkfans

I also encountered this problem, you can see the post I posted

milkfans

This problem has been a headache for me recently. I have been adjusting for half a month, but it is still the same. There is no problem with the product, but the advertising cannot be promoted and it is difficult to spend the money. It seems that I am restricted by the platform.

Anonymous user

@milkfans: That's right. This problem appeared without any signs. Originally, this product was growing steadily, with 30 orders a day. Suddenly, one day, the exposure structure was abnormal. After adjusting for half a month, there was no improvement.

A glance to relieve worries

Try changing the bidding mode to only lower the bid

Anna Liuli Yingmeng Leishang

Agree with: Yimoujiesou, You are great, Wallfacer Zero, Fallen Flowers, Haibodong HBD more »

Although everyone has their own unique experiences, here are some useful summaries from my experience:
1. Start selling after the product is available for sale
2. Coupons 10%-20%
3. Automatic advertising (no pre-preparation of negative word library, negative words with poor performance appear) Precision advertising (dynamic - increase and decrease)
4. Pay attention to the position of the main word
5. Pay attention to the ranking of competitors and the position of keywords

It's Difficult to Naming Series

I'd like to ask a question: How can we use advertising to promote the ranking of main keywords in an orderly manner?

Anna Liuli Yingmeng Leishang

@起名难系列: Important words should be grouped into ads or two or three words should be grouped together, not too many, and combined with add-to-cart

18 Crescent Moon Scimitar

3. Automatic advertising (not preparing a negative word library in advance, and then denying the words that do not perform well. I have a different opinion on this. There are many plug-ins now. Everyone does competitive product research and digs out corresponding keywords from competitive products. For example, SellerSprite reverses the keyword search. After you check the words of 5 competing ASINs, you will find a large number of irrelevant words and weakly related traffic. At this time, you must make a good summary and judgment when making the word library in the early stage. After the automatic advertising is launched, these irrelevant words can be denied, instead of running out and then denying.

Dummy Girl

In short, when it comes to operations, every step must be purposeful. What is the purpose of this step? What results can be achieved by doing this step? What are the results? Why is it this result? You must have a very clear understanding and analyze and summarize regularly, so that you can grow.
Very good, learned a lot

I won't be angry

Agree with: Kristen stands Wai, Xiaoxiao five years stands Wai, Luo Zijun stands wTG, then you are great, TroubleKK more »

How long does it take for the new product period to end? I have a product that is 50 days old and it still shows as a new product on Seller Elf. Can this be used as a reference? However, we did start merging the old and new links after a month, mainly because the reviews started to come in at that time.

Nananana

90 days

A glance to relieve worries

You can look at the new product list of your category and their launch dates to compare the duration of the new product period.

xiayu187

Purpose of classification, different categories have different time

I won't be angry

@一目解思愁: Oh, that's a good idea! Okay, thanks!

Anonymous user

Agree with: Kristen station Wai, Luo Zijun station wTG, Yuan Cang***, Xiaoxiao five years station Wai, komoribe

Thanks for sharing. I would like to ask how much you guys budget for new products in the early stage. Currently, the bidding price for a new product is 1.5-2.5. The evaluation is not as good as others. If there is no order, the loss will be greater. It is a new store and there are no old products. I lose money every month. The boss will ask about it when the loss is too much. Now I dare not run ads.

Anonymous user

I am very confused at the moment and can't let go and do it. The bidding price for new products is now 2 US dollars

A glance to relieve worries

First of all, the early promotion is definitely expensive. The current bid is 1.5-2.5, so what is the conversion rate? I don’t know what you do, so the following statement can only be assumed: Assuming that the conversion rate of the word category is 10%, it proves that one order will be made out of ten clicks. If I only plan to make one order for this ad group, then I will give it a budget of about 12 clicks, observe where its ad position is every day, and see whether to adjust the ad position based on the ad data feedback. If the conversion rate is particularly low after a period of time, it may be that your details page is not good and cannot allow customers to complete the conversion. You need to optimize your product details page; without advertising, can natural orders be supported? The product is new and there are no comments. If you don’t open ads and push it casually, it will be even more dead.

Spicy Shredded Potatoes

The budget is based on the bid, conversion rate and your expected effect. I feel that you should not be too restrained during the new product period. What is more terrible than losing money on advertising is not being able to spend money on advertising. Under certain bidding and conversion rates, as long as your advertising budget can be spent, for example, if you currently have a budget of $20 and you change it to $40, it means that you will have half a month's data in a week, which is more conducive to adjusting and optimizing advertising. If you only give $10, you will only have half a month's data in a month. Of course, don't blindly increase the budget. There will be a lot of invalid clicks without an upper limit. You must have your own tolerance range and balance point. Remember, advertising is for conversion. The sooner it is effective, the better. It is not just an operation step. I open the ad and wait for the data.

Coke Love Chicken Wings

@niming user: If there are no reviews or advertisements for new products, they are basically waiting to clear the inventory. First make a SOP for the boss and give him a rough budget. If it passes, do it. If it doesn't, just listen to the boss.

The moon waxes and wanes

I'm the same as you...bro. As a result, I'm just doing advertising in a Buddhist way. The budget is not high, the conversion rate is low, and the performance is not good. I only get a few orders every day...

Anonymous user

@一目解思愁: OK, I'll try to increase the budget, thank you

Anonymous user

@麻辣的土豆丝: I've learned a lot, thanks

Anonymous user

@可乐爱鸡翅: The boss doesn't understand, he just looks at the monthly profit. He launches new products every month, but the previous products are not promoted and he loses money, so he asks

Anonymous user

@月有圆缺: The boss only looks at the profit, so I dare not increase the budget. The store is full of new products. Basically, if I run enough advertising for each model, I will lose tens of thousands.

The moon waxes and wanes

@niming user: Me too... I have been losing money for three months now, and the data table is really ugly. But it's not all my fault, it's really hard to explain.

Anonymous user

@月有圆缺: Hey

Cross-border e-commerce workers

@一眸解思愁: I would like to ask you humbly, if the word of the advertisement is displayed on the product details page or other places, how can I know which specific competitor's product page it appears on? If I search manually, it feels like looking for a needle in a haystack.

18 Crescent Moon Scimitar

There must be a plan for the promotion of new products in a new store. You must learn to paint a rosy picture for your boss. No matter how much the actual situation deviates from your various plans, you must be strong-willed and believe in yourself. Do it with a clear conscience, rather than half-heartedly. If the final result is not good, first analyze the reasons for it to your boss, and don't be ignorant of where you lost money and where you did not do it well. In the end, if it doesn't work out, change to another company. We are all employees, and we won't say that you will starve to death and find a job without this company.

Anonymous user

If a novice who is not familiar with advertising and keywords starts advertising directly, I feel in my personal experience that automatic advertising is more friendly to novices. They can understand the advertising logic and place keywords, and then use one or more weeks of data to filter keywords before starting manual advertising, which may be better.

15158602883

If a novice who is not familiar with advertising and keywords starts advertising directly, I feel in my personal experience that automatic advertising is more friendly to novices. They can understand the advertising logic and place keywords, and then use one or more weeks of data to filter keywords before starting manual advertising, which may be better.

Anonymous user

Agree with: Kristen Wai

All of them are useful information! Thanks for sharing. I think that you can do the collection and word search with low investment in the early stage, and then check the traffic words of competitors (preferably the top ranking ones), grab 2-3 short words and put them into a group to run, and test product optimization and product strength (test conversion data)

longin520

Agree with: Luo Zijun station wTG, Yuan Cang***, Xiaoxiao five years station wai, Spring, Summer, Autumn and Winter love autumn the most, Kristen station Wai more »

Personally, I think you should also separate your positioning sales volume and stock. If you only have 10-20 orders, you can consider using ABA reports and AISN's long-tail words to play a low-priced and simple advertising group to position the product and enrich the listings included in Amazon.

Random 1441087681

In the early stage, we should focus on automatic shooting. There are different opinions on this point of view. I think we should focus on precision. The focus on automatic shooting is too broad. Focusing on precision can better enable Amazon to identify products

Wilder

Agree from: fineyishun, Kristen Station Wai

Enough clicks: It is recommended to clicks of 200+ (the larger the data base, the more accurate the result)
Is this a day of clicks 200 or is it difficult to achieve 200+ clicks in a new product in a day?