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▲ Video account focuses on cross-border navigation At the end of September, the Shenzhen Stock Exchange’s semi-annual report inquiry letter broke the silence of Cross-Border Link. In Cross-border Link’s response to the Shenzhen Stock Exchange’s questions, we can find the following issues: ▲ The picture comes from the announcement of Cross-border Communication 1. Affected by the account suspension, Paton's progress in collecting payments slowed down, and the net cash flow received from the sale of Paton was -46.72 million yuan.
2. Affected by the bankruptcy of Global Easy Shopping, its subsidiaries and independent sites have not developed well. In the first half of 2021, Sateng's net profit was -1.8575 million yuan.
3. Cross-border Link faces the risk of delisting. If one of the delisting circumstances occurs in the first fiscal year, it will be decided to terminate the listing of its shares. The sale of Paton does not seem to have solved Cross-Border Link's urgent needs, and Global EasyBuy is more like a hot potato. It has been in arrears with suppliers, has been declared bankrupt, and has been visited by partners to collect debts. Such news has been reported frequently since last year. Data shows that in 2020, Global Easy Shopping’s debt reached 3.3 billion. Due to long-term losses and debts, Global Easy Shopping became the party subject to execution. Global Easy Shopping becomes the person subject to enforcement, with 267 pieces of information involved in the case in 2021 It is learned that from October 8 to 11, Shenzhen Global E-Commerce Co., Ltd. was listed as the person subject to execution by the Nanshan District People's Court of Shenzhen. The execution targets were 2.1888 million yuan, 9.01565 million yuan and 9.62675 million yuan respectively. ▲ The picture comes from Qichacha It is understood that Global Easy Shopping was established on May 6, 2007. The legal representative is Mei Yuegang and the registered capital is 300 million yuan. The company is 100% owned by Cross-border Tongbao E-Commerce Co., Ltd. ▲ The picture comes from Qichacha In fact, this is not the first time that Global Easy Shopping has been listed as a debtor. In addition, Global Easy Shopping has also had a record of being restricted from consumption. On September 27, Shenzhen Global Easy Shopping E-Commerce Co., Ltd. was restricted from high consumption. The subject of the consumption restriction order was Global Easy Shopping, the related party was Mei Yuegang, the applicant was Shi Chaoxia, the case was filed on September 1, 2021, and the issuance date was September 26, 2021. ▲ The picture comes from Qichacha On September 28, Global Easy Shopping was listed as a debtor by the Nanshan District People's Court of Shenzhen, and the execution target was RMB 1.2136 million. ▲ The picture comes from Qichacha In addition, as of October 9, Global Easy Shopping has been involved in 324 legal cases since its establishment , of which 78.7% were defendants, 5.25% were plaintiffs, and 45.06% were disputes over sales contracts. At the same time, Global Easy Shopping has 46 records of people being executed, with a total amount of execution reaching tens of millions of yuan. Judging from the statistics of information involved in the case, in 2021, Global Easy Shopping had the most information involved in the case, reaching 267 pieces, far exceeding previous years. Bankruptcy, debt, the sinking of subsidiaries, and many other problems came head-on, and a legend seemed to have come to an end. As a representative of the popular distribution model, Global Easy Shopping was criticized by the industry, and the distribution model also faded out of the public's view. After several years of development, China's cross-border e-commerce industry has gradually transitioned from extensive management to refined operations. It seems to have become a consensus that refined operations are the way out for cross-border e-commerce in the future. In 2021, cross-border e-commerce encountered a major reshuffle in the industry. Not only was Global Easy Shopping brought to a halt by fate, but some small and medium-sized distributors also had a similar ending. If the wholesale seller goes bankrupt, will this model still work? It is learned that according to the revelation of Weibo celebrity @风中厂长, many distribution companies in a cross-border e-commerce park in Hangzhou have gone bankrupt. In addition, many agency operating companies have gone bankrupt. It is understood that such agency operating companies generally sign an agreement with the sellers, promising to achieve one million US dollars in a certain period of time, but in fact, 800,000 of the sales of this one million US dollars are fake. ▲ The picture comes from Weibo As a representative of Amazon's boutique sellers, the blogger also said that the sellers operating the boutique model have seen a significant improvement. While sales have doubled, warehouse restrictions have also been lifted. In addition, a seller told us that in places like Shanghai and Wuhan, many small and medium-sized distribution companies have gone bankrupt. At the same time, some distribution sellers have also begun the transformation to high-quality products. In fact, not only small and medium-sized sellers are leaving, but some large-scale sellers are also transforming into high-quality products. Tianze Information has previously stated that it will focus more resources on boutique e-commerce platforms represented by Amazon in the future, transform into a boutique route, and gradually increase the sales share of its own brands. Therefore, Youkeshu will focus on specific categories, streamline the number of products, develop its own brands, and form a multi-brand matrix in the future. Why is the distribution of goods becoming less and less popular? There are mainly the following reasons: - Traffic entrances are gradually being occupied by boutique e-commerce platforms represented by Amazon;
- The scale effect of boutique e-commerce platforms will gradually manifest;
- The boutique model is conducive to seeking brand premium, extending product life cycle and sharing long-tail benefits.
Some sellers believe that Amazon needed a large number of product links in its early stages before 2016, and that the distribution model was suitable for that stage. However, with the development of Amazon, the distribution model is being phased out, so it is not recommended for novice sellers to do the distribution model. Do the failure cases and successive transformations of sellers who sell goods through distribution mean that distribution of goods has come to an end? Although the boutique model is gradually being recognized by the public, the distribution model has not been completely ended in cross-border e-commerce. There are still many small and medium-sized sellers and some big sellers who specialize in distribution. What do you think about the development trend of the distribution model in the future? Welcome to discuss in the comment area~
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