Amazon, a "convicted monopoly criminal", abandons multiple affiliated brands

Amazon faces antitrust lawsuit

Some sellers said that the platform algorithm is overly biased towards their own brands

Amazon drops more than a dozen affiliated brands

Third-party sellers profit from this…

However, at the antitrust hearing, Amazon was asked whether it used other users’ data to support its own products. In response, Amazon said that they strictly abide by their privacy policy and prohibit the use of third-party sellers’ data for the promotion of their own products.

As a company with both an e-commerce platform and self-operated retail presence, Amazon said it is currently facing policy supervision and pressure to ensure a fair and just competitive environment.

The answer given by Amazon to this matter is obviously difficult to convince the public, and whether the platform is fair and just is a matter of opinion.

This is an inevitable move. The Amazon brand only accounts for 1% of sales. For the sales volume that is not enough to cover the expenses, Amazon has to make a choice, and giving it up is the best option.

“Amazon has given up dozens of its own brands, leaving only 3 out of 30?”

Amazon has decided to eliminate 27 of its 30 clothing brands in the past year, including Lark & ​​Ro, Daily Ritual and Goodthreads, according to people familiar with the matter.

Although some of these brands still sell remaining inventory on Amazon's website, after the inventory is cleared, Amazon will only retain three of its own clothing brands: Amazon Essentials, Amazon Collection, and Amazon Aware.

Amazon also plans to phase out its own furniture brands, including Rivet and Stone & Beam, once they are cleared of inventory.

“We’ve always made decisions based on customer needs, and we know customers love our value-for-money products like Amazon Basics and Amazon Essentials,” Matt Taddy, vice president of Amazon’s private brands, said in a statement.

These moves all indicate that Amazon's private brands have been on the decline. They also reflect Amazon's efforts to deal with antitrust scrutiny and try to focus on developing some popular and profitable private brands.

Although antitrust lawsuits may have a certain impact on Amazon's business, the specific extent of the impact is difficult to quantify, and may cause Amazon to make some business adjustments or restrict certain behaviors to comply with antitrust regulations.

However, the ultimate impact depends on multiple factors, including product quality, pricing, marketing strategy, and the relationship between sellers and buyers.

As one of the world's largest e-commerce platforms, Amazon still has great influence and market share, so buyers don't need to worry too much about this. Sellers can evaluate the impact of this change on their business based on their own situation and business model, and adjust their strategies accordingly.