(Internal gameplay) This set of operating methods is suitable for daily sales of thousands of orders

Strategy 1

1. After the new product is launched, it will be reviewed through EDM, and the target number of reviews is 50.

2. Enable automatic advertising after the product is launched, and enable manual advertising after the number of reviews exceeds 10.

3. Optimize automatic advertising, focus on core words for manual advertising, and try to place the advertising on the homepage.

4. Apply for LD within the site and increase the advertising budget one day before and on the day of LD.

5. Analyze competitors and the market, and adjust appropriate competitive sales prices.

Tip: This is a common practice for us. If a product is not promoted, it will basically be in this state. The focus is on subsequent maintenance, chasing positive reviews, removing negative reviews, keeping the product competitive, and continuously optimizing the listing.

Strategy 2

1. After the new product is launched, get comments by merging listings. It is best to merge multiple listings in multiple times to ensure that there are continuous increases in comments during the promotion process.

2. After the merger, automatic advertising and manual advertising will be run at the same time, and investment will be increased.

3. Apply for LD within the site, and participate in Deals activities outside the site one day before LD starts.

4. Increase advertising investment during the event, merge existing listings multiple times, increase comments in stages , and do some EDM during the same period.

Tip: You need to use the first three months of the new product (starting from the time it is put on the shelves) and create multiple listings with reviews, which will be used to merge during the promotion process to ensure the continued growth of reviews.

Strategy 3

1. After new products with high confidence are put on the shelves, they will be evaluated through EDM and DOTD will be applied for at the same time.

2. After completing the first DOTD, apply for LD and continue to participate in station activities.

3. Ensure more than 10 positive reviews when participating in DOTD, and increase the advertising budget on the day of participating in DOTD.

4. Continue to prepare for the next DOTD.

Principle: By using the biggest activities on the site to attract traffic and generate order sales, combined with manual advertising in the early stages, it is easy to enter the homepage in natural search rankings; and the surge in orders can boost subsequent natural sales.

The principle of hot selling

1. In a short period of time, get enough normal order sales, and the sales volume is large enough to explode with traffic.

2. In a short period of time, the advertisement brings enough keyword conversions, and the natural ranking of the keyword soars.

3. Amazon has given enough push to the listing, and the traffic has surged.