Pinterest has announced that it will provide retailers with mobile deep links . One of the novelties of this idea is that direct links can be sent to Pinterest to run shopping ads. According to the platform, in this way, product exposure and views on the Pinterest platform can be increased.

Data shows: Every year, there are more than 64 million searches for home and decoration categories on Pinterest, the Pinterest app has saved more than 14 million ideas, and more than 50% of users are between the ages of 18 and 34.

For retailers, mobile deep linking will instantly direct Pinterest users to a specific page in the mobile app, so Pinterest optimizes for purchasing products after clicking on the platform’s shopping ads.

Mobile Deep Linking in Practice

The idea of ​​deep linking on mobile devices is to take the user directly to the retailer’s app’s page if the retailer’s app is installed on the consumer’s device.

If users don’t have the retailer’s app installed, they’ll be taken to a mobile web page (all within the Pinterest app).

According to Pinterest, nearly 30% of the growth in checkouts is attributed to retailers who uploaded their catalogs to Pinterest. More than 460 million people visit Pinterest each month after purchasing a product, including more than 46 million people from Brazil. Mobile deep linking is now available globally to advertisers managed by Pinterest.

Editor ✎Estella/

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