What is Onion O'MALL? Onion O'MALL Review

Founder Introduction

Li Chong, co-founder and CEO of Onion Overseas Warehouse, was an early employee of Procter & Gamble and was engaged in brand management. He started traditional import and export trade in 2001, and started Taobao e-commerce in 2006. He created his own brand and also sold some imported products.

Bai Pingsan, Director and Co-founder of Onion Overseas Warehouse, is the founder and chairman of the Sino-Korean joint venture brand "Hua Niang". He has 20 years of offline traditional retail experience and channel construction experience. He is familiar with the trends of the consumer market and the development needs of categories, and has many years of product development and offline retail operations.

Business Scope

Onion owns three major business modules: Onion OMALL [ONIONASC] (China's professional and formal omni-channel cross-border store), Yangtao Cross-border Supply Chain (international top supply chain), and Yanghuo Encyclopedia YOUNGBKOR. Its business covers: international product supply chain, international warehousing and logistics, international customs clearance, China's omni-channel cross-border stores (online e-commerce and offline physical stores), China's warehousing and logistics, and Onion OBH imported brand incubation services.

Management Methods

Onion OMALL is the first to define the concept of social retail. Social retail refers to a new retail model that uses social tools and scenarios to empower retail, and uses social tools or scenarios as individual units to trade goods and provide services using the connections of personal social circles. Social tools refer to common online social tools such as WeChat, Weibo, QQ, and QQ Space on the Internet and mobile Internet; social scenarios refer to offline scenarios with social attributes such as families, communities, companies, and experience centers.

Overseas warehouse

Onion OMALL has currently established overseas branches and 6 overseas cooperative warehouses in 6 countries around the world, including Japan, South Korea, Australia, the United Kingdom, Germany, and the United States, and has established a 20,000-square-meter constant temperature transit warehouse in Hong Kong. Relying on Onion's mature IT, SAAS, warehousing and distribution, customs clearance, and international and domestic logistics chains, it guarantees that more than 100,000 items are ready for shipment at any time. With one-click ordering, you can receive the goods in just 7-10 working days and enjoy 21 days of Onion's exclusive worry-free after-sales guarantee.

Advantages

1. Direct purchase from the place of origin, 6 overseas collection warehouses and 1 Hong Kong large-volume customs clearance and shipping warehouse

6 overseas warehouses in Japan, South Korea, Australia, the United States, the United Kingdom, and Germany

20,000 square meters of constant temperature shipping warehouse in Hong Kong

2. 24-hour personal shop, shop nearby and save worry

● One person one store, the store owner will be your 24-hour online full-time shopping guide

● More considerate and efficient after-sales service

● Diversified product real experience (product salon, new product experience)

● Rich and colorful life aesthetic experience

3. A large amount of foreign goods

350,000 global brands from 3,211 brands in more than 16 countries and regions

● Product managers from over 16 countries and regions overseas select products based on local reputation in their countries of origin

● 13 core hot-selling categories including beauty, maternal and child care, health care, personal care, food, home furnishings, digital home appliances, light luxury (bags/accessories), fresh food, automobiles, pets, wine, clothing, etc.

4. Double customs supervision

● Dual supervision by international customs and mainland China customs

● Legal customs clearance, formal tax declaration, three in one

● Product registration, submission completed within 48 hours

5. Low price for bulk purchases

● Direct sourcing from over 16 countries of origin, first-hand supply from brands; joint venture with overseas brands, direct shipment from the country of origin

● Buy in bulk and avoid the need for agents to add extra charges

● Possess the national approval for cross-border e-commerce operation qualifications and enjoy preferential commodity tariff policies

6.7-10 working days to arrive

● 3 international air freight flights per week to Hong Kong transshipment port

● 16 comprehensive customs clearance channels to ensure customs clearance within 48 hours

● Strategic cooperation with many domestic and foreign logistics companies

7. China Insurance Authenticity Insurance

6 major insurance types with a coverage of 10 million yuan. Free insurance when you purchase products. Quick claims settlement within 7 working days.

● Professional underwriting by China Life Insurance

● Ten million-level insurance coverage, guaranteed claims

● 6 types of insurance are given as gifts when you purchase, so customers can buy with confidence

● Onion professional claims specialists provide full service and quick claims settlement within 7 working days

8. 21-day after-sales guarantee

Official customer service & Onion OMALL store owner double customer service guarantee

● Hundreds of "foreign onions" provide full after-sales follow-up and extremely simple return service

● The onion shop owner next to you will provide you with intimate and caring service

Corporate Culture

Onion Vision: Let users connect the world

Onion is looking for two things: the best products in the world, and ambitious people and partners!

Brand Upgrade

In January 2019, Onion O'MALL released a new brand upgrade strategy and visual system. The brand SLOGAN was also upgraded to "OMALL GIVE YOU MORE", presenting a new look.

honor

In March 2019, Onion Group won the first Guangdong Province "Golden Man Award".

Financing

In August 2015, it received an angel round investment of RMB 35 million from Shanghai Changfa Fengyuan Group.

In February 2016, Onion received tens of millions of yuan in Pre-A round of financing from Guotai Junan Securities.

In July 2016, it received Series A financing, but the investment amount and investors were not disclosed.

In March 2017, it received RMB 100 million in Series B investment from Xiangfeng Changqing and Yilian Capital.

In January 2018, it received RMB 200 million in Series C financing, led by SAIF Partners, followed by Xiangfeng Qiyun, Yilian Capital and Guotai Junan.