7 successfully verified product selection ideas (collection)

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It is said that product selection accounts for 70% and operation accounts for 30%. If the product is well selected, good wine will sell itself.

The following 7 points must be considered by novice sellers when selecting products:

01 Product price is between 10 and 50 USD

The price of the product is very important, and this is what buyers will definitely see and consider before placing an order. The price range of $10 to $50 can be said to be the sweet spot (optimal range) because this price range easily leads buyers to impulse purchases.

02 The product should be light

Ideally, the lighter the product, the better. 4 to 5 pounds is definitely too heavy unless you plan to sell the product at a high price.

When choosing products, you can try to find similar products of the same size on Amazon and estimate your own based on their shipping weight.

03 The product is ranked within 5000 in the major category

The ideal situation is that after entering your product keywords, there should be at least 2 to 3 products on the first page of search results that are ranked within 5,000 in the major category, which also means that there is a certain demand for this product in the market.

Remember to check if there are other similar products ranked within the top 5,000 to ensure the demand for this product on Amazon.

04 Confirm the category or niche of the product. There are no big brands or international brands.

How do you confirm whether there are big brand products in the category? It’s very simple. Go to Amazon and search for your product keywords to see if your attention is caught by the brand. If you see a familiar brand on the first page of search results, it is not a good sign.

Ideally, you would like the products on the first page of search results to be from different brands, and they are small and unknown brands! This is also a very important condition in product selection. Products and product categories without competition from big brands can reduce competitive disadvantages.

Product categories to avoid:
Appliances
Appstore
Books
Clothing
Electronics
Gift Cards
Grocery and Gourmet Food
Kindle Store
MP3 Downloads
Magazines
Movies and TV
Music
Prime Pantry
Shows
Software
Video Games

05 The product is durable and not easy to break or deform

This is very important. Many negative reviews come from damaged products. It is very important to choose products that are not easily damaged during transportation.

Simple Product Condition List
Rugged
No electronic parts
Easy to find manufacturers in China
No disassembly parts
No instruction manual required.
Products only have a single function
universality

06 The first page of product search contains at least 2-3 product reviews and less than 50 reviews

Give yourself a chance to win, choose at least 2-3 products on the first page with less than 50 reviews, so that you have a chance to squeeze into the first page! The more products with less than 50 reviews, the greater the chance of squeezing into the first page.

Suppose there is a product with great market demand, but there are very few reviews on the first page of search results, maybe less than 5 reviews. Congratulations, you have found a product with potential, and the chance of it making it to the first page is very high!

07 The cost price of the product should be 25% lower than the selling price.

Is 25% of the cost too low? Why should we leave 75% profit margin? Isn't 75% too much? The answer is no. To maintain a certain profit, this 75% is absolutely necessary. It includes FBA head-way fees, tariffs, FBA shipping fees, FBA storage fees, Amazon platform commission fees, value-added tax, in-site advertising fees and your profit. So when you add up everything, 75% is just right.

Summarize:

The biggest mistake of novice sellers in selecting products is to consider too many factors, which often delays the best time to put the products on the shelves. The goal of a novice is not to make a lot of orders right from the start, otherwise the account will be easily attacked and killed.

The most important thing is to nurture the account first, choose products with low average order value to test the market, then accumulate the feedback from the account, and then consider the second and third products to become hits.

By following the above 7 points, the probability of product selection failure will be much lower.

- END -

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