YouTube celebrity marketing for Amazon off-site traffic

In 2017, Amazon emphasized traffic as king, but this year, it is difficult for Amazon to achieve equal benefits, especially as the traffic cost of Amazon's on-site advertising is getting higher and higher. More and more sellers hope to find low-cost traffic to boost Amazon sales. YouTube is the world's largest video social platform, with more than 1 billion active users worldwide. Its marketing value in various places even far exceeds that of local media in some markets. There are countless Internet celebrities on YouTube who can be used for traffic promotion. Today, I will share with you how to boost the sales of listings through YouTube celebrities.

What industries can choose YouTube celebrity marketing?

According to statistics, except for industrial raw materials and semi-finished products that have no advantages in video display, almost all finished product industries, such as outdoor sports equipment, electronic equipment, home appliances, household goods, 3C mobile phone accessories, daily necessities, etc., can achieve results through different YouTube celebrity marketing methods.

Before contacting an influencer, you need to consider a few points in detail:

1. Does your product fit the category of Internet celebrity review?

2. Does the value of your product meet the creative needs of influencers? If the value is not high, you can try to negotiate video payment.

3. Internet celebrities with many fans receive hundreds of emails every day. From titles to descriptions to communication, you need patience!

4. If the influencer doesn’t reply to your email, you can contact them through Facebook, Instagram, Skype, etc.!

The entire YouTube celebrity marketing process can be divided into three steps in order:

(I) How to find YouTube celebrities in your industry:

The fastest way is to use third-party platforms such as contentblvd, brandbacker, influencer, IZEA, hyprbrands, Scrunch, Markrwatch, Famebit.com, etc. For example, Famebit (jailbreak required) sellers can use this platform to publish your information and bids, etc. There are many influencers on this platform who make a living by reviewing. If your bid is ideal, the influencer will send you information and provide relevant information about him. However, the platform will charge you a 10% commission on the fees you pay to the influencer.

If you think the cost is too high, you can search manually on YouTube. For example, using a Bluetooth headset:

After randomly clicking on a channel owner's page and selecting Introduction, you can find the celebrity's email address, as well as similar channels of big influencers:

For influencers whose email addresses cannot be found or whose email addresses do not respond, you can contact them through internal messages or social platforms:

Similarly, you can also find reviewers of your competitors:

(II) How to select suitable YouTube celebrities:

YouTube celebrities can be divided into fashion experts, technology and electronics experts, sports and fitness experts, comedy experts, DIY experts, etc. according to the type of content. According to the number of fans of KOLs, they can be roughly divided into four categories: super popular (>1 million), popular (100,000~1 million), medium (10,000~100,000), and slightly popular (<10,000). The smaller the number of fans of KOLs, the easier it is for them to reply to the cooperation emails of merchants, because they have fewer opportunities to receive business cooperation invitations than KOLs with a large number of fans, so when they cooperate with merchants, their response rate, response speed, and degree of cooperation are relatively high.

When screening influencers, use socialblade.com. Enter the name of the influencer you want to search on the website. The information on this website is still very accurate. In addition, you can also check the data of Instagram and Twitter, and you can check the influencer's ranking, number of videos, number of views, number of subscriptions, subscription status in the last 30 days, etc.

(III) Contact influencers to discuss cooperation:

Here, I suggest that you use Mailchimp to send emails if conditions permit, because Mailchimp can use templates to create very beautiful emails, you can put pictures, videos, call to action buttons, and track the status of influencers reading emails. Maybe some influencers don't read the emails at all. In this case, you can contact them through other channels, such as sending messages on YouTube, Facebook, Instagram, etc.

Before cooperation: Before cooperation, it is best to prepare a template for writing a letter to the influencer. In the template, you can mention who you are and where you are from, and then express that you like the videos he made and want to discuss cooperation. Put product pictures and links, and ask him if he is interested in your product. If he is willing to cooperate, the product can be given to him for free.

During cooperation: If the other party replies to the email, you have succeeded in the first step. You can guide him to send you the address, and then simply explain who your product customer group is and what elements need to be added to the video shooting. It is always good to communicate many things in advance to avoid disagreements after the video is made. One thing must be reminded that the video description must include your product link.

At the same time, use tools such as keywordtool, kwfinder, and keywordkeg to sort out keywords in your industry. Before the influencer uploads the video, we sort it out and send it to her, asking her to write the title, description, and tags according to our format. The format is generally:

Video title: The video title should at least contain the product’s main keywords and the brand name.

Video description:

Product link: bitly short link (use bitly short link to track video effect, it is best to put it in the second line)

Product name: XXXX (The product name must be a long-tail product name and must contain the keywords in the title)

Specification: color, length, etc.

Video tags: Don’t forget to ask influencers to fill in the tags. What I do is to list all the product keywords I have sorted out as tags.

Social platforms: Facebook, Instagram, Twitter, etc.

SEO optimization of videos is the basis for promotion. Of course, the premise of ranking is that the videos made by celebrities are interactive, with good views, comments, and viewing time. By the way, optimize these SEO elements, and the YouTube video keyword ranking will be effective soon. This method can push the video ranking to the homepage, and the clicks from the video every day are very stable.

After the cooperation: After the video is released, you can discuss the advantages and disadvantages of the video with the influencer, and try to communicate what needs to be modified. If the video effect is good, you can tell the other party that there will be more products that need to be made into videos later. In addition, you can't just sit there and do nothing after the video is released. Regularly observe the video's views and fan comments. If the influencer is of good quality, you can keep in touch and cooperate with him as much as possible.

When we do YouTube marketing, we have to do it in detail, not missing any point, and optimizing everything that can be optimized.