Xiaohongshu has been really lively recently! When I opened the app this morning, I thought I had entered the wrong place. The entire screen was filled with English, and I almost wondered if I had seen it wrong. What on earth happened? It turns out that the ban on TikTok in the United States has been upgraded one after another, causing American users to turn to Xiaohongshu! This wave of "cross-border traffic" caused Xiaohongshu to soar in the US market, and even took the first place on the US App Store download list! Not only that, many Amazon sellers also started to "eat melons" and found that when they posted on Xiaohongshu, more and more IP addresses were from the United States, and there was an obvious surge in traffic. The data is shocking! In just 24 hours, the topic #TikTok Refugee skyrocketed from 2,000 posts to 84,000, with a total of over 44 million views and over 1.3 million discussions! Looking at the data from Google Trends, the popularity of the keyword “Rednote” has skyrocketed in the past day, jumping directly from 0 to 100, which is simply rocket speed and can be called a hot topic! This cross-cultural communication has broken through the information gap and promoted understanding and interaction between China and the United States. Many American netizens have developed a strong interest in China's food, culture and tourist attractions, and have expressed their desire to travel or live in China, which has brought new business opportunities to China's cross-border e-commerce. However, a dramatic scene happened! It was recently reported that Democratic Senator Edward Markey plans to introduce legislation that would delay the deadline for the TikTok ban by 270 days. In other words, the fate of TikTok may be decided by Trump! In fact, Trump has long stated that he has the final say on the fate of TikTok, and he has enough time to make a decision. Although this process may not be simple, everyone knows that Trump is a supporter of TikTok, and the final result may be that TikTok wins the case or the ban is delayed again. There is a lot of hype about the TikTok ban on the Internet, but sellers don’t need to be too anxious. Everyone can wait and see how Trump handles the situation. Don’t rush to react. Wait for the overall situation to be decided! Today's Share Amazon product development core process |
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