What is French Days Shopping Festival? French Days Shopping Festival Review

French Days is a large-scale promotion event jointly launched by the six major e-commerce platforms in France from April 27 to May 1, 2018, striving to create a "Black Friday" exclusively for French consumers.

About French Days

As we all know, "Black Friday" is a traditional shopping festival in the United States, but it has become popular all over the world. In order to let French consumers have their own shopping carnival and let the world feel the vigor and vitality of the French e-commerce industry, Cdiscount e-commerce platform has jointly launched the French Days shopping festival with five major e-commerce platforms including La Redoute, Boulanger, FNAC-Darty, Rue du Commerce and Showroom privé.

The French Days shopping festival lasted for five days, from April 27 to May 1, with discounts ranging from 20% to 80%. The French Days shopping festival was held during the transition from spring to summer, and was close to the 2018 World Cup in Russia, which gave the shopping street unlimited potential, especially for outdoor, clothing, home, film & video, and sports products.

Through the French Days shopping festival, Cdiscount and other e-commerce platforms hope to make French consumers more accustomed to online shopping and create a new shopping experience for this emerging consumption model. According to statistics, e-commerce still accounts for a relatively low market share in the French retail industry, only 9%, and there is still huge room for development; in contrast, this proportion is 20% and 15% in the UK and Germany respectively.

The French Days shopping festival is open to all e-commerce platforms, and they can freely formulate promotion plans and efforts according to their actual conditions. Therefore, after the event was released, many websites including Kiabi, Sarenza, Monoprix, and Auchan also announced their participation in the French Days shopping festival.