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It is becoming increasingly difficult to attract traffic within Amazon, so the only option is to turn to off-site traffic. Customers generally compare prices, sales, and reviews through on-site searches, but sellers who have just entered the platform do not have an advantage in these aspects and need to attract customers through off-site traffic. What is off-site traffic? In order to increase the sales of their stores, Amazon sellers use the resource advantages of off-site platforms to attract potential customers to visit their Amazon stores and close deals. Generally, products are displayed through SNS platforms such as Facebook, Twitter, Pinterest, YouTube, etc. to attract the attention of potential customers, and then direct the attention group to Amazon stores. So, which Amazon sellers are suitable for off-site traffic diversion? What are the methods of Amazon on-site traffic diversion and promotion?
What is the scope of application of off-site promotion? 1. New products have no sales The product we invested in was a new one, but it had no keyword rankings and could not get more traffic from Amazon, so sales were not increasing. At this time, you can increase sales through off-site traffic. Through some advertisements, you can capture accurate traffic, increase store traffic, and increase product exposure. 2. Traffic encounters bottleneck If you suddenly can’t spend money on in-site advertising, it may be because the ASIN performance of the product is poor and the sales volume on the site is stagnant. Even if you optimize the listing and increase the advertising budget, there is no improvement. During this time, through off-site promotion, you can increase orders and conversion rates, and quickly help improve the ranking of products. 3. High advertising costs Amazon prefers sellers who place advertisements, otherwise they will not be able to get exposure and have very little traffic on the site. However, if sellers continue to place advertisements, the conversion cost will be very high, and even if the advertisements are not paid, there will be no profit after all the trouble. In this case, using off-site promotion to break the current situation is a shortcut. 4. Product needs evaluation For Amazon products, reviews affect the sales of the store. When a product needs to be reviewed, the site cannot tell buyers to leave reviews, but traffic can be obtained from outside the site to complete the reviews to improve the conversion rate. During the off-season, we can take advantage of the back-to-school season, Halloween, Black Friday and other festivals, which are all good opportunities for us to do off-site promotion. During peak seasons such as Prime Day, when Amazon is promoting its products vigorously, if you conduct additional off-site promotion, you will get twice the result with half the effort.
Channels for attracting traffic outside of Amazon Facebook, Instagram, YouTube, Pinterest, TikTok, Reddit, Quora. Let's talk about Facebook, which has the largest social traffic. There are various subdivided groups in Facebook groups, which is a good channel for sellers to attract traffic. Instagram mainly uses pictures and short videos for marketing. TikTok is a very powerful way to promote, but the shooting and production of videos is difficult and requires creativity and appeal. 2. Search engine promotion Search engines are a huge source of traffic. The most common search engines include Google paid search ads and some local search engines. Slickdeals, Snagshout, Kinja, Couponfollow, Dealsplus, Retailmenot. There are a large number of buyers on these websites, most of whom have a strong desire to shop and are accurate buyers. So when they see promotions that interest them, they will use the discount codes provided by the sellers to place orders to purchase products. 4. Affiliate Marketing Promotion Mobidea, Afflow, Clickdealer, Cpalead, CJ, Affiliaxe, Shareasale 5. Promotion through Internet celebrities You can find KOLs by searching their names on Skype, Linkedin, Facebook, etc., find their social accounts, and then contact them. You can also find them on MODE Global New Product Release Forum, which gathers a large number of Internet celebrities. Directly find influencers with fans to promote your products. It takes too much time to operate an account by yourself. When sending them messages, you should explain in detail the product brand, price, discount, Amazon link, etc. Free is to build your own blog and update articles synchronously, slowly it will attract a lot of people, then 50% of the products are still your own products, but 50% are other people's products, because in fact many people do this. Paying is to place text and picture ads in different blog sites and pay per click. In addition to this, you can also find bloggers to cooperate with you to soft-implant information in the blog, which is easier to attract traffic. There are two methods for forums. In fact, you can post on some forums yourself. Although the traffic is not large, the conversion rate is still good. Another way is to pay some money to start a sub-forum of your own brand, but after trying it, it may not have a lot of traffic. For example, yell.com, a well-known forum in the UK It is also good for brands to run coupon sites. Place text and picture ads on major coupon sites and pay per click. Retailmenot is highly ranked and allows free coupon submission, and the effect is good. Some other coupon sites can also do this. In most cases, you should join the Amazon Alliance to access more coupon sites. It requires specific analysis of specific situations and flexible application based on one's own circumstances. How to check the effectiveness of off-site promotion? In fact, it is difficult to visually view the effect of off-site promotion, but you can set a unique code for the off-site promotion channel and view the effect of off-site promotion by counting code orders. After the code is set, the promotion is only carried out through a single off-site promotion channel. If it generates secondary forwarding, it should also be regarded as the effect of the promotion channel.
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