Basic Mode

BarkBox "monthly subscription" mode : After registering for BarkBox , fill in some of your dog's information, and then you can apply for one or several months of service. The website will then deliver a personalized " BarkBox " every month based on the type and size of the dog. The box contains dog food, toys, accessories or some manuals. Each dog gets different things, and the things delivered each month are also different.

In addition, BarkBox also plans to launch a mobile app so that dog lovers can track their BarkBox every month , and communicate with other dog lovers or BarkBox team members to share all dog-related topics. BarkBox encourages users to give them feedback on some questions, opinions or ideas about the products in the box through the website or mobile app, so that BarkBox can be filled with everything dogs want.

feature

First of all, BarkBox will occasionally develop different types of themes for its boxes. For example, recently, in order to welcome the upcoming Halloween, BarkBox launched a series of Halloween-themed toys and pet food. In addition to launching specific boxes based on festivals, BarkBox is also very good at capturing popular hot topics.

Secondly, personalized theme boxes also bring surprises to customers' consumption experience.

Workflow

Vision

In an interview in 2016 , Bark 's CEO said the company's vision was to create a Disney Kingdom for pets and bring happiness to consumers.

Financing

In October 2013 , the company announced that it had raised $ 6.7 million in venture capital.

In 2016 , pet toy and treatment subscription service BarkBox received $ 60 million in Series C funding, with August Capital , Resolute.vc and RRE Ventures participating in the investment .

Development History

BarkBox was first tested in a small circle of friends in 2011. The founding team received good user feedback at the time, and they found that many users would take the initiative to post photos online after receiving the box to record the moment of unboxing the product.

In 2012 , Bark&Co. BarkBox was officially launched , and Bark&Co. was founded in the same year . BarkPost content website was launched .

In 2014 , BarkShop launched its independent e-commerce website . BarkFest held its first small-scale dog carnival . BarkFest now has an offline community event platform Barkⅳve .

In 2016 , at the Dog Carnival held by BarkBox’s parent company, they invited Marnie and Tuna, two pet stars who have become very popular on Instagram in recent years .

In 2016 , after customers complained that they did not receive the dolls they wanted in the subscription boxes, Bark launched an independent e-commerce platform, BarkShop .

In August 2018 , BarkBox entered UO MRKT, a comprehensive e-commerce platform under Urban Outfitter .

In September 2018 , a special edition of pet toys was launched for the UO MRKT platform.

References